Find out the best time to publish on social media and make your post a success
Creating great content for your media is essential to attract the public to your brand. However, knowing the best time to publish on social media will make your post much more engaged.
However, this continues to be a frequent question for many entrepreneurs. The best time to post varies greatly depending on the media and persona. Because the audience that is present on Facebook is completely different from the audience we find on Instagram.
So, if you want to increase your page's engagement, check out this article for the best times and days to publish on social media. Continue reading and find out what they are!
When is the best time to publish on social media?
Discovering the best publishing times makes a few clicks become hundreds. But anyone who thinks that the data is the same for all social networks is mistaken. Your potential followers are different on each network, and even in each market sector.
Check now, what are the best times for the main social networks on the market.
Facebook continues to be the main one when we talk about social networks, with more than 1.4 billion active users every day.
Some brands still achieve organic engagement, however, they often shoot in the dark, hoping for success.
To be more assertive in your results and obtain the expected return, the best times to publish on this social network are:
- Wednesday from 11am to 14pm is the best day and time to post;
- During the week, the best times are between 9am and 15pm;
- Sunday is the day with the least opportunity for engagement;
- Periods between 17pm and 19pm and very early morning times are not recommended.
Despite being below Facebook, according to research, more than 80% of companies are present on this social network.
Therefore, considered one of the most important social networks for business, knowing the best times to publish on this platform is essential.
So, check out which days and times will bring all the engagement you need:
- Wednesdays at 11am and Fridays from 10am to 11am are the best to post on this network;
- During the week, from Tuesday to Friday from 9am to 18pm are safe times;
- Just like Facebook, Sunday is the day with the worst engagement for your Instagram.
LinkedIn is not the greatest tool when we talk about sales. In fact, this app is the largest professional network in the world. Therefore, this channel is great for publishing valuable content to attract employees to your business.
Compared to other social networks, LinkedIn has a lower engagement rate, but that doesn't make it any less important than the others.
Therefore, it is very important to consider the following publication times for the same:
- The best time to post is Wednesday from 8am to 10am;
- During the week, the best days are Wednesdays and Thursdays;
- And just like on other social networks, Sunday is not a favorable day.
The best time to post on social media may vary depending on your profile
As we can read in this article, the main key to engagement on social media is meeting your audience at an appropriate time.
Many studies have already been carried out on this, however, conclusions continue to vary greatly. What we present today is general data that applies to each social network mentioned.
Therefore, it is very important that you carry out your own analysis of your profile, taking into account your segment and persona.
The best way to get these answers is by accessing the “analysis” tab on the profile. To be successful, your account must be professional.
But remember, in addition to paying attention to schedules to ensure the best engagement for your publication, there are a series of factors that must be followed, such as: tone of voice, customer relationship, brand perception and much more.
Therefore, having the help of professionals who specialize in the field is essential!
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