Marketing for IT: learn how to optimize processes and increase results

If you work as an IT professional, you probably know how important marketing strategies are for your business.

With the market becoming increasingly competitive and customers becoming more demanding, you need to focus on prospecting customers and keeping them on your team.

However, it is not enough to just present and offer your products, your company needs to know how to implement a good marketing strategy. This way, your brand achieves the conversions it seeks.

Do you want to know how to optimize your business processes and increase results? Continue reading and see the tips I’ve put together for you!

Marketing and IT, the union that worked

In the past, Marketing and IT were seen as distant sectors within a company. However, technology is growing more and more and bringing influence to the world of marketing, contributing to increased corporate results.

As a result, it became impossible to think about promoting your work without the correct marketing tactics. Marketing.

However, it is normal that many IT companies still have doubts regarding the marketing that will be developed for the brand, and they often question how they will attract more customers.

IT Marketing Strategies

For this to happen in the best way, bringing the results you expect, you need to pay attention to some points that I will mention now:

Define the persona

The semi-fictional character is created to represent your ideal customer. In other words, it must contain as much information as possible, and be based on studies carried out through research with current users.

However, we must keep in mind that it is not the same as the target audience. Even though both show information about your future customers, the second definition is more comprehensive and speaks as a whole.

While the target audience provides information such as: men aged 30 to 60, with higher education, who work in the area of ​​information technology and live in the city.

The persona, on the other hand, has its main focus on the person’s behavior, providing more detailed information. For example: Isaac, 45 years old, IT manager, with higher education, married, aims to win more clients and his biggest challenge is the lack of time and funds to carry out the process.

Even though they may seem like it, they are different definitions that say a lot about who we are trying to reach.

Understand the customer journey

Do you know what the customer journey is? If the answer is “no”, don’t worry, I’ll explain everything in this topic so you understand once and for all.

It all starts with learning and discovery, when the customer still has no idea they have a problem or need any service. After searching the internet, the user has access to content that shows that they need something. We call this stage recognition.

As soon as he discovers this problem, he starts to consider looking for solutions that fit his needs. And, in the end, when the customer is sure of that, he makes the decision to purchase your product.

Use the sales funnel

This is a way to structure your strategy and understand whether your website visitor is ready to move forward in the purchasing journey.

But, speaking in more detail, the funnel is divided into three parts, namely:

• Top;
• Quite;
• Bottom.

The top is the beginning of everything, the customer is in the learning and discovery phase. Here, it is interesting for your company to produce content for the website, in the most detailed way possible.

However, the content at this stage should not focus so much on the service or product itself. But rather, explaining how it works and answering the reader’s questions.

Next we have the middle, the phase where people who are in the recognition stage are included.

Finally, we can mention the bottom of the funnel, dedicated to everyone who is in the final phase, and considering purchasing your product or service.

Content Marketing

All of these tips that I mentioned in the topics above can be used in a well-designed content marketing strategy.

The production of these materials can be divided between 80% talking about top of the funnel topics and the other 20%, about middle and bottom. Well, the most interesting thing is to educate the customer before directing them to the sales team.

How to increase results

In the world of Digital Marketing, we have many variables that can be used to help you identify the best customers for your company. Below you can check what they are:

Inbound Marketing

The methodology seeks to attract potential customers, unlike traditional marketing which has a more direct approach. Here, the aim is to make your company found by customers, not the other way around.

Without a doubt, people are more connected and can find your content more easily if you use the strategies correctly.

Site

The website is the gateway for your company to get more leads. And when we refer to the IT sector, it becomes the company.

Therefore, increase your brand's credibility by creating a complete website, where visitors can find everything they want and answer any questions they had.

Optimize the website with message boxes, institutional tabs, customer reports and, last but not least, the blog.

Email Marketing

The best way to maintain direct contact with the customer is to send marketing emails sharing some blog text that your company has just added to your website, news, talk about an event, etc.

You can put together a list of the contacts you got, through the landing page that delivered some rich material.

However, never purchase a list, to avoid unnecessary expenses, as in many cases, messages end up directly in the spam folder. In addition to those contacts that no longer exist.

Furthermore, what return will you get if you send messages to those who don't even know your brand and don't know what that product is for. Instead of this practice, invest in quality materials to attract the attention of your customers.

Whatever the case, be sure to feed your customers with interesting content that catches their attention, so they continue consuming what you make available on your website.

Did you like this content and want to know more? Continue accessing our blog, where we always post news that can help you throughout your journey in the world of Digital Marketing.