Real Estate Marketing: tips for the market in 2021

As you already know, we have a new project happening: the Beatz Podcast. A program about Marketing, Entrepreneurship and Sales. Here, we welcome guests every week to talk about the most interesting topics in our business.

So, this time, we hosted Marília Andreazza, for a super interesting conversation. In this text, you will see a summary of the entire chat. But, if you want to check out the full live, go to our YouTube channel.

Real Estate Marketing on the Internet

Nowadays, real estate marketing is increasingly stronger on the internet. It is essential that real estate agencies have their projects on the online market. Furthermore, it is a great opportunity for brokers who want to advertise their opportunities.

Customers are looking for their properties through the virtual environment. In other words, a large part of your audience is on the internet. According to data from the Google, 87% of people who are on the journey to purchase a property were captured through the web.

Depending on where you operate, offline campaigns are also important, for example, in rural cities. To reach an audience that is not so connected and also reach your persona at other times of the day besides cell phones, traditional marketing can be of great value.

With this, you will be surrounding the public in every way. From a simple “look” on Instagram, to a pamphlet when shopping.

What is it like to work in Real Estate Marketing?

The real estate market has a lot of competition, it is a very fierce sector. When a property is sold, a dream is also being sold. There are options for all tastes and prices, for anyone looking. The client is the one who chooses their future home, the decision-making power is in their hands. So, it is up to real estate agencies and brokers to deliver the best product.

Another important point is knowing how to work with different audiences. Selling a low standard property requires less work than a high standard property.

Integration of the commercial area with marketing in the Real Estate Market

The link between these two sectors is very strong in the market. The marketing and sales teams are always interacting to seek the best for the company, one cannot live without the other.

Sharing ideas, positive and negative results, information about your audience, among other data. Therefore, with this integration, the results are remarkable. Furthermore, you make your team more qualified and ready to serve customers, as they are sharing important information with each other.

Tips for a self-employed real estate agent

Many independent real estate agents have difficulty working with their social networks. First of all, it is important to listen and better understand your customers and their needs, to improve your service. This way, the broker will understand the client's pain and offer the property that best fits their profile.

Use a professional profile, separate from your personal one. Photos with the family, in restaurants or clubs, for example, should only be published privately. Customers are there to see photos and videos of properties, not other topics. Also try to use graphic material from construction companies to give a more professional touch.

Future of Real Estate Marketing

The format of communication with your customers is a factor that must always be taken into account, from customer service to the creation of advertisements. Furthermore, increasingly, the marketing team can be involved in the entire project.

In other words, as they know market trends and what the public is asking for, they can help architects and engineers. A simple example of this: a great new feature that is present in many buildings is the pet space. So, if the architect hasn't thought of this, marketing can remind him and add it to the project.

What can't be missed in a real estate launch

A good digital campaign certainly cannot be missing from a real estate launch. Have tools in your hand to “tie” the client before the works even begin. Also know how to work with data to your advantage. This way, with their good interpretation, you can draw good strategies for the launch.

Another important factor is having a good service team to deal with customers. Although much of the fundraising and negotiation is done online, people still need human contact to close their purchase. After all, as we have already said, the broker is dealing with dreams.

So, did you enjoy learning more about real estate marketing? To check out the full chat on YouTube, click here!

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