With the new market, the way of selling was innovated and digital marketing for IT became a hot topic. With it, new tools were created to help companies in their relationship with the public. And thus, turn more people into customers and sell your products and services.
And, Inbound Marketing is an aspect of Digital Marketing, which relies on certain attraction strategies to achieve greater results in your campaigns. sales.
Therefore, in today's text, I will tell you more about this trend. Let's go?
First of all, I will explain to you what Inbound Marketing is. It is the famous attraction marketing where those who are attracted, in this case, are your customers. In other words, the people who come to your company, and not the other way around.
Therefore, digital marketing for IT uses SEO, content and social media techniques to engage a relevant target audience.
In this strategy, companies aim to understand consumers' needs, such as: which IT service to buy to help them and, thus, retain them. Within these actions, content produced and distributed as posts on your blog. Thus, the material is adapted to the interests of the public to attract traffic and use conversion strategies.
As a result, users interested in IT services are particularly attracted to the company's blog content, learn more about this topic and become customers. Inbound begins with a search on a search engine, carried out by a user, who is influenced by the content found there according to their needs and pains.
Therefore, one of the main strategies of Inbound Marketing is the content marketing, to know the interests of your target audience and attract them. This technique builds trust in the user, bringing the relationship closer and making them a potential customer.
These actions can be measured to understand the page view rate, conversion rate and reach of a certain campaign, for example. In a nutshell, Inbound as a Digital Marketing strategy for IT is focused on winning over the right customers, so that they can find your business through your content.
Well, now that you know what Inbound Marketing is, I'll explain better what the steps of this strategy are. Check out:
The sales process goes through 5 stages, they are:
Find out a little more about each one:
In this first step, Inbound Marketing is simply directing the target audience to your digital channels using content.
Potential consumers research topics on their own and are interested in the content they find and access on the website of their choice.
So, the strategy here is to produce relevant content to attract the right audience that will engage with your brand and be more inclined to consume your service or product.
At this stage, the objective is to convert a visitor into a lead. In other words, a potential customer who passed all their information to the company through a completed form.
In exchange for this data, you can offer some bonus, for example, “the advantages of hiring an IT service”. Strategies that will make the public interested and pass on their information to the company.
It is very important to maintain a good relationship with your potential customers, so that they can advance through the process and reach the purchase.
After maintaining a good relationship, through relevant content, with all your leads, you need to analyze which ones are ready to make a purchase with your company. In other words, those who are suitable for a sales approach.
In addition to the sale itself, you can, at this stage, use strategies to retain this customer. This way, this person can continue to be interested in your IT solutions, as at this stage they are ready to consume.
All previous steps need analysis so that you can measure the results.
You can track all audience interactions on your website pages, so you can detect whether you are getting good results and whether your campaign is successful.
If the results are not good, the analysis phase is very important to understand which stage of the strategy needs to change to improve the final result.
To do this, there are tools that measure your results and some are available free of charge from Google itself.
Now that you’ve managed to understand the Inbound Marketing process, I’ll show you some benefits:
In Inbound Marketing, you can communicate with the right audience, using keywords and SEO techniques, ranking in search engines, such as Google, so your page appears at the top of searches.
For example, content published about IT services is a way to attract visitors interested in the area.
This way, the chances of receiving leads are greater, as gaining an audience goes from one location to another, creating a close relationship between the company and the customer.
By being present on the internet and providing relevant content to your audience, you increase your brand's visibility.
Your company is better known, people share your content and, thus, it becomes an interactive network where access to your website is made. And, with all this, the company has more strength to fight the competition.
With Inbound Marketing, you can build certain strategies that leave all your leads at an actionable stage of the sales approach.
As the customer journey starts directly at the point of attraction, that is, it skips some of the previous stages of the purchasing process, leads are transformed into consumers in a short time and in just a few steps.
This time is reduced with content focused on different stages of the sales funnel, which also leads to more purchases of your services or products.
You can reduce CAC (Customer Acquisition Cost) thanks to cheaper Inbound Marketing solutions compared to traditional marketing.
The strategy of Inbound Marketing focuses on producing content that can be updated and always shared, as it has no expiration date.
Thus, instead of carrying out offline campaigns such as high-cost radio and TV advertisements, by using digital marketing tools, these public communication costs were significantly reduced.
As a result, ROI (Return on Investment) increases. Since cheaper shares have medium and long-term returns that will affect the growth of your business in a short period of time.
Digital Marketing offers more efficient and accurate data measurement tools for your results.
Using an Inbound Marketing strategy in your business makes it easier to analyze your campaign data. You can monitor your website traffic in real time, measuring the results of social media posts, such as link sharing, among others.
By measuring results, you can see which of your strategies to redefine for better results. The good thing is that with targeted strategies, you can always modify them to achieve your goals.
Well, for today, let's stop here. I hope you enjoyed this content about Digital Marketing for IT. To learn more about this and other topics, be sure to follow the our blog.
See you!