Have you ever thought about using Twitter in marketing campaigns?
In fact, social networks have taken a huge role in various advertising strategies. However, analyzing which formats are best for your business is still necessary.
Here on the blog, for example, you've already learned countless tips for correctly applying Instagram to campaigns.
Now I have brought you the main advantages and indicators that will convince you to use Twitter in marketing campaigns.
The time has come to find out why large B2B companies are present on the social network.
Are you curious? Continue reading and discover once and for all how to boost your results using the platform!
Why use Twitter in marketing campaigns?
As I have already said here and will probably say many times more. Social networks are the best tools for a marketer.
With that in mind, there is no reason not to use Twitter, right? Well, the theoretical answer is: no.
However, we need to analyze in practice the numbers and features of the platform which, in a way, are unique.
Firstly, Twitter is a very consolidated social interaction platform on the market. This is because, in the first quarter of 2022 alone, it achieved a net profit of US$513,2 million, seven times greater than the previous year's revenue.
Furthermore, at an advertising level, Twitter also delivers good results, and this can be seen in the number of small and medium-sized companies that use it as a customer service platform, around 83%.
Another point is that, according to data from Twitter itself, timeline of the platform generates 31% more connection with its users. In addition to being superior in memorization levels.
In other words, using Twitter in marketing campaigns can help you generate a connection with your visitors and offer more chances for them to remember you.
Twitter data in digital marketing
As we have seen, many companies use the social network. Another interesting fact is that around 65% of companies with more than 100 employees use Twitter as a marketing tool.
Furthermore, interaction is the main point of the tool, around 70% of users feel more engaged when they are responded to by brands.
The use of images is not exclusive to Instagram. On average, tweets with images receive 150% more shares, in addition to receiving 18% more clicks and 89% more likes.
All of this results in an average of 76% of consumers willing to recommend brands, based on customer service on Twitter.
And in practice, is Twitter worth it?
Well, as I said, in theory, using Twitter in marketing campaigns is, without a shadow of a doubt, a good investment.
However, there are some details that may make you rethink its use. However, I recommend right away that you reflect on this, because the data indicates great benefits for your brand.
But, after all, what can make me rethink the use of social media?
Another point I mentioned is the level of interaction between brand and user that Twitter allows. Keeping this in mind, you must understand that running a Twitter account takes time.
Therefore, if delegating this role to someone on your team is unfeasible, you need to mature the idea.
Furthermore, engagement arises from connecting with your audience, so understanding what they want to consume is essential. Despite being on the list of things that might make you rethink, this is an opportunity to recognize your visitors' desires and pains.
Thus, enhancing the way in which you serve them, they are included in the materials of your conventional marketing campaign.
Beatz can help you. Access our site and see all the advantages of having the best digital marketing agency in the interior of São Paulo.
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