Google Optimize: essential to increase your conversions

O Google Optimize is a tool created by Google just like analytics and the  Google Ads, but with a difference.

In short, Analytics measures traffic and also the behavior of visitors, while Adwords is used to create paid campaigns within the search engine.

Do you want to know what the Google Optimize? So, stay with us!

Google Optimize: what is it?

Made for web designers and digital marketing professionals, the Google Optimize is a means of website optimization. This way, it becomes possible to carry out tests based on combinations of different items on the website.

You can test each item of HTML code, including images, forms, calls to actions and blog posts. Therefore, it facilitates an increase in conversion rates and visitor satisfaction.

In this way, it is defined as a means with the potential to be used to achieve good results.

In conclusion, he performs tests on different versions of pages and their items, such as body copy, images, and header.

“Why should I pay attention to yet another tool?” If you have this question, we'll explain it to you!

The benefits of Google Optimize

Take a more complete look at Google Analytics

A big differentiator of the tool is the union of Google Analytics with Google Optimize. Since Analytics has been seeking to reduce the number of tools that marketers need.

But why is this connection important?

This link becomes effective between the Google Optimize and Google Analytics for connecting experiences with KPIs. Therefore, it becomes possible to use Analytics data to make A / B tests and boost efforts to CRO.

Miscellaneous experiments

O Google Optimize gives each user of the free version the option of running up to 5 experiments at the same time on their website. Because, if the limit were just one, it would be difficult for companies to achieve a concise analysis.

If the user wants to get more results in less time, Google offers a premium version. Therefore, this option can process more than 100 experiments at the same time.

Free and Premium

The tool has a free and a premium version. Therefore, the free one allows you to carry out experiments for your website, and the premium one, called Optimize 360, allows these tests and customization.

But is it worth paying for the premium version?

Let's make a comparison so you can see which would be the best option for your company.

The functions they both have, in addition to A/B testing, are listed here:

• Technical segmentation (JavaScript, cookies, data layer);
• Segmentation by geographic area;
• Support for web apps;
• Basic segmentation by URL;
• Union with Google Analytics;
• User conduct and breakdown by technology.

On the other hand, these are the functions only in the free version:

• Basic administration with unlimited users;
• Up to 3 pre-selected objectives per experiment;
• Self-service help center and certified partner community forum;
• Up to 5 experiments at the same time;
• Up to 16 multivariate test combinations.

Below are the functions only present in the premium version:

• Up to 10 pre-configured objectives in the experiment objectives;
• Up to 36 multivariate test combinations;
• More than 100 experiments at the same time;
• Google Analytics audience targeting;
• Administration of the Google Marketing Platform;
• Enterprise-grade services, support and SLAs;
• Implementation services;
• Monthly billing.

Testing different visual versions

O Google Optimize has a function where the user can create versions of visual content. With this, he can test, for example, which color is best for his CTA button.

In addition, the editor also has a device format viewer, such as cell phones, tablets, etc.

See data about your target audience

By having a well-structured league with Google Analytics, the Google Optimize manages to highlight key user segments. Thus, it allows you to make customizations in experiments based on audiences.

Therefore, he promotes data analysis to identify customers and potential leads. Furthermore, it also allows their location and the targeting of specific offers and campaigns for each audience.

set your goals

O Google Optimize manages to offer a variety of objectives to customize your experiments. In this way, he presents system goals, Google Analytics goals, and custom goals.

Don't know the objectives of Optimize? These are the ones here, look:

System objectives

System objectives are used in experiments because they are common. In other words, They are made available by Google Optimize in all experiments.

In order to better serve the user, these objectives have different types. Show page views, session duration, bounces, transactions and revenue, for example.

Google Analytics Goals

O Google Optimize import the linked goals from Google Analytics, so it can use them as the objective of an experiment. However, to be able to see the detailed goals, you must have read and analyze permission.

Users Google Optimize Those who don't have this access can still set goals, but the goal name and details will not be shown.

custom goals

Within Optimize, you can create custom objectives. In short, these custom objectives give you the freedom to create an objective to experiment with right away.

Therefore, they are a great option when goals are not so important. Such as when system goals or objectives do not cover the objective of your experiment.

Now that you know what the Google Optimize, how about getting to know the Google RankBrain and see how it can help your company even more? It's just click here.