Google Ads or Facebook Ads? Find out which platform is best for your ad campaign

Many professionals, especially those who are starting to invest in paid media in digital marketing, are affected by a crucial question during planning: what is the best platform to take the first step? Google Ads or Facebook Ads?

In fact, these are the centers of paid advertising. But, put this way, they take on a rivalry character and the professional's work here goes far beyond choosing the best platform.

After all, both can be used in the same strategy. The question that should guide your planning is: Which one will give me the most results?

If I could give you a tip, right from the start I would say: “invest in both!”. However, there are many points to be observed in this process and, most importantly, is the budget allocated to investment in paid media.

Therefore, I prepared this article to show you all the details you need to know about the best choice between Google Ads or Facebook Ads. In addition, of course, to some references that can help you delve deeper into the topic.

So, follow the text and ask all your questions. Good reading!

Google Ads and Facebook Ads: what are the main features?

First of all, we need to understand more about the particularities of each platform. Therefore, I have separated some details that will help you understand the functionalities, functions and advantages of each one.

It is important to remember that there are many other paid media platforms on the market. However, because they stand out, Google Ads and Facebook Ads will be highlighted in this file. But, if you want an article about a specific platform, you can interact with us on our social networks (Facebook, LinkedIn ou Instagram), and propose a theme.

We will be very happy to help!

Without further ado, let's get to the point. Check out everything about the main paid media platforms in the country below. Digital marketing.

Google Ads

Market leader since its launch (2000), Google Ads – previously called Google Adwords – is currently one of the main advertising platforms in digital marketing.

In fact, this tool is the company's main source of revenue, a factor that shows its power among marketing professionals. In fact, this does not indicate that it is better than the others, but its promise is tempting.

Being ahead on a certain results page of a search carried out on the largest online search engine in the world is not for everyone. In fact, yes it can be, if you are willing to pay for it.

It is important to highlight that everything revolves around segmentation. In other words, your ad will be shown to an audience, with a high chance of purchasing your product or service. This way, you don't lose resources by advertising to people who don't have the buyer profile for your solution.

Google Ads Advertising Options

One of the main advantages of Google Ads is the versatility it offers users. This is because, on this platform, you create your own ad and decide the best way to run it, being able to bet on the results page, on Google partner sites and even on other products (YouTube, Gmail, etc.).

See below some options and formats to boost your results and gain more leads through the platform!

Display Network

You've certainly come across an ad like this. They can be found mainly in banner format, present on news portals and blogs. They are used to encourage your audience to take a certain action, as well as recognize your brand. Furthermore, they can be segmented, i.e. your advertising will be shown to an audience that resembles your ideal customer.

Search Network

As we saw earlier, search ads are aimed at companies that want to stand out on search pages. Try it out: go to Google and search for “digital marketing”. You will probably come across some advertisements regarding this keyword.

YouTube

It may seem annoying, having to wait for the ad to end to continue watching your video on YouTube, but this is a fundamental tool for marketers. Like the previous ones, it can also be used for brand recognition, as well as taking action. In addition, they can be segmented by age, location, interests and much more.

Shopping

For professionals who want to invest in direct sales, there is also a shopping mall, where you can showcase your products and encourage purchases. Likewise, you can segment and highlight your ads.

Apps

Essential if your goal is to boost the download of a certain application!

Check out more details about the platform in our article: Google Ads or Google Adwords. Or, check out the guidelines for creating ads on Google Ads!

Facebook Ads

Have you ever come across posts on Facebook that contain a gray subtitle, with the term “sponsored"?

If the answer is yes, know that this is an ad created through Facebook Ads. In short, the functionalities between the platforms are the same, as are their objectives. The main change is in the way your ad is served.

Therefore, I said that the ideal is for both platforms to be used in your strategy, both Google Ads and Facebook Ads.

Through Facebook Ads, you can take advantage of the audience of one of the main social networks in the world. Likewise, you can segment your audience and ensure that your ad is shown to potential customers of your brand.

The goals? There can be many: liking your page, filling out a form, attending an event, generating leads and much more!

Facebook Ads Advertising Options

Just as we saw with Google Ads, Facebook Ads presents several possibilities for professionals who want to apply its advantages to some strategy. It is always important to remember that everything may depend on the objective of the campaign created for your company.

But, knowing the possibilities is essential for you, as a digital marketing professional. Check out the details of each of the possibilities below!

brand recognition

Make your brand recognized, through advertisements targeted at people who are more likely to engage, can be done through advertisements intended for this purpose. Facebook Ads provides a specific resource for this purpose.

Scope

Reach ads have as their main characteristic, displaying your campaign to the maximum number of users on the platform. However, it is important to note that segmentation may be affected in this feature.

Traffic

Simply put, this type of advertisement aims to take your audience to your website, blog, specific page, in other words, to generate traffic. Therefore, it must be accompanied by a good CTA (call to action).

Involvement

Comments, shares, likes, participation in the event and receipt of the offer. A specific ad to generate engagement from those reached by it.

Video preview

This type of advertisement is essential for increasing awareness of your brand. In other words, ideal for helping with brand recognition strategies.

Registration generation

Similar to the traffic ad, but the generation of registrations is reserved for seeking information from your leads, therefore, it directs the user to a Landing Page. Like its similar counterpart, this ad requires an attractive CTA.

Conversions

Specific to generating conversions for your company, that is, it leads your audience to take some action on the website, page, social networks, among others. Therefore, it is necessary to invest in a Facebook pixel, to guarantee observability of the results.

Just like Google Ads, you can check out more details about this platform in another article available here on our website! Access now the specific text about Facebook Ads.

That's it for today. See you next time!