Sales funnel: find out where you're going wrong and why you need to fix it urgently!

O sales funnel, is one of the most important of the various digital marketing strategies that exist today.

It is extremely important, as its main function is to classify the moment in the purchasing journey of a potential customer for a given business.

In other words, the sales funnel shows the path your buyer follows until completing the purchase of a service or product.

Having a strategic and well-detailed funnel will make your company more profitable, thus making a more positive experience for your consumer.

Before wanting to optimize your sales funnel, it is extremely important to understand what this strategy is, how important it is to include it in digital marketing and all the benefits that, if applied correctly, will be added to your business. .

To find out more, continue reading and discover everything you need to know!

Understand more about funnel

In summary, as previously stated, the sales funnel's main objective is to accompany your potential customer on their purchasing journey.

However, there is not just one funnel model. Get to know each of them now.

Marketing Funnel

This strategy’s main responsibility is to attract more visitors to your website or blog.

This funnel refers to Learning and Discovery, Problem Recognition, Solution Consideration and Purchase Decision.

There are three separations in the marketing funnel, being divided into stages in the funnel. They are: top, middle and bottom.

Understand better what each of these steps is:

• Top of the funnel: This step is considered as a part of awareness. Therefore, it is reserved for visitors who, through your content, discover that they need your product or service. In other words, it is at this moment that they find the solution to their pain.
• Middle of the funnel: At this stage of the funnel, your visitors can become leads. This step is known as conversion. At this point, the person has already identified their problem and is interested in solving it.
• Bottom of the funnel: This part is more important. This is where the purchasing decision takes place. It is at this moment that your lead will take action to purchase the product or service offered by your company.

Sales Funnel

The sales funnel is responsible for discovering which stage of the shopping journey your customer is at.

In order for you to be able to help the customer discover what the sales funnel is and what stage they are at, you need to work in a more consultative manner.

In other words, the salesperson must create bonds with this person in order to guide them towards completing a sale.

Therefore, CRM is a very important factor in this funnel.

Sales Funnel

The sales funnel is the funnel that unites the two things. Therefore, it can combine Inbound Marketing and Outbound Marketing

The importance of using the sales funnel strategy

Managing your customers in the best way possible adds a lot of value to your company, especially in terms of increased sales. It is through this funnel that your sales team can create strategies and actions to serve your consumers in the best possible way, thus leading them to closing the purchase.

5 mistakes you should avoid when carrying out your sales funnel

Despite being a very important and efficient strategy within digital marketing, if not carried out properly, the sales funnel may not generate the expected results.

Therefore, be aware of these possible errors that could destabilize your funnel.

Not mapping your persona well

The persona is nothing more than a semi-fictional character, whose function is to represent your business’s ideal customer.

To know your persona, you must carry out research with your current buyers, getting to know their habits and preferences, trying to carry out more precise actions for these customers.

By having your persona well mapped, it is possible to offer the right solution, at the best time. To prevent errors from occurring, it is necessary to develop strategic planning. Collect data about your business and customers, benchmark the competition and study your market in depth.

Not respecting all stages of the funnel

Many entrepreneurs believe that creating shortcuts to speed up the purchasing process will bring faster results for their business, but that is where they are wrong.

If the lead does not have knowledge of your market and does not understand how your services can help them, they will have no reason to want to choose your product or service.

All steps of the funnel are important for the potential buyer to complete their journey and make the purchase.

Do not invest in CTAs

Call to action or, translated into Portuguese, call to action.

The CTA, according to its abbreviation, is a button that asks you to perform some action. They can be written in different formats such as:

• "Click here";
• “Download”;
• “Request a quote”;
• "Know more";
• "Sign up".

It is through these buttons that the middle of the funnel is found when converting your visitors into leads. Therefore, it is an investment that can add a lot to your sales funnel to be successful.

Provide non-personalized service

All customers, to become increasingly interested in your business, need to feel special and unique about your company.

Therefore, personalized service makes all the difference.

Therefore, the persona becomes a very important factor at this moment. Because, you know what your client’s needs are, and you can maintain a good relationship with your prospects.

Not having efficient after-sales

Many companies believe that their relationship with the customer ends the moment the purchase is completed.

However, it is very important to maintain a good relationship with the consumer, in order to make them loyal to your brand.

Therefore, investing in customer relationships, not only during personalized service, but also at the end of the purchase, is extremely important.

3 tools that will help you avoid making mistakes in your sales funnel

To help you avoid all these mistakes mentioned above, we have put together some tools that will help you in this process, making the development of your sales funnel even easier.

Increased qualified traffic to your website

O Google Analytics, allows you to generate very specific reports, referring to your sales funnel.

With it, you can define objectives for your sales funnel in the tool itself. And also, closely monitor the evolution of the data until you reach your objective.

Conduct A/B tests

A very practical and easy-to-use tool that allows you to carry out A/B tests is Optimizely.

Any professional can use it, achieving results as quickly as possible.

Access your consumer insights in real time

Via GoSquared, you can analyze the way your customer behaves at the moment the action takes place.

With this tool, you have complete and immediate control of what happens on your website, without having to wait months for a report.

Don't make mistakes when using your funnel strategy anymore

After explaining all the types of funnels, their concepts and tips to avoid making mistakes, it's now easy to create a sales funnel without any failures, don't you think?

By following our tips and investing in the correct tools, I'm sure your funnel will be a success!

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