Digital Marketing Strategies: 5 tips to attract your persona

To find your ideal customer, there are some digital marketing strategies to follow.

Each day, the Digital marketing has been gaining more evidence on the market. This has happened due to the increased use of social media, and the great reach they offer us, allowing us to have contact with people around the world and allowing, eventually, a certain product or service to cross an ocean to reach your customer.

Digital Marketing can be considered as: communication actions that companies can carry out through the internet and other digital means. Its objective is to increase the customer network for a specific product or service. It is one of the main ways that a company can use to communicate easily and quickly with its buyer.

Therefore, to attract the ideal customer to buy your products or services, you need to create good digital marketing strategies that can perfectly match your persona's profile.

But, how do I get to know my persona? How do you know she's an ideal client? What strategies do I use to attract her?

Therefore, to explain the subject better to you, we have prepared this text. Are you curious to know more? Continue reading and clear all your doubts!

What is a persona?

A person, is nothing more than a semi-fictional profile that represents a company's ideal customer.

You can define your persona in different ways, based on real data about customer behaviors and characteristics, personal stories, motivations, dreams, goals, challenges and concerns.

But be careful, don’t confuse persona with target audience!

There is a big difference between the two.

When we talk about persona, we know that a more detailed definition is needed, where, in addition to the client's professional profile, we also need their personal and emotional profile, going further and carrying out more subjective research on them.

However, the target audience already has a broader definition, where so much information is not needed, and can involve a group of people, and not just a particular customer.

Now that you know what a persona is, I'll teach you how to create one.

How does creating your persona influence Digital Marketing strategies?

As we know, the persona is the profile that represents a company's ideal customer. But, how can this influence Digital Marketing strategies?

When we create a persona, all of their information is defined, such as: age, where they work, if they have children, what their pains, dreams, goals, etc. are. It is through this information that we are able to use digital marketing strategies to attract the customer to your product or service.

So, to create the ideal persona, we need to follow the following steps:

Customer data collection

If necessary, interview your customers and try to understand what they think about your business and what makes them stay with you.

On the other hand, if you are starting from scratch, create a survey and look for people's opinions, with the solutions you intend to offer, trying to find common points.

Analyze the collected data

After carrying out the research, it is necessary to organize the collected data and analyze it, in order to establish common points with your persona.

However, to make the analysis easier, the tip is to use tools such as: Excel or Google Sheets.

Structure your persona

After analyzing the information, it becomes easier to understand repeating customer behavior patterns. Therefore, you can use this as a basis for structuring your persona in an easier way.

5 Tips to attract your persona with Digital Marketing Strategies

Now that you know how to create your ideal persona, let's discover the best strategies to use and attract the customer to your product or service once and for all.

Check out these strategies now!

SEO: deliver what your customer is searching for

For your customer to find you more easily, when they do a Google search, your page must be one of the first they find.

In other words, once your potential customer carries out research related to a problem they face, or searches for a solution to it, being first in searches helps in the task of attracting them to your product or service.

To get a good position on Google, you need your blog to be targeted to the searches your customer makes. To do this, you can insert keywords into your blog or website. They are generally found within texts, titles, external links, etc.

But, don’t just focus on keywords. A website with good usability and accessible for mobile devices helps to greatly improve the user experience.

Corporate blog

Fully linked to SEO, it is highly recommended to create a corporate blog for your company, as it is one of the most efficient digital marketing strategies for attracting customers.

A blog aims to generate content that is of interest to the customer, and it is necessary to trace the consumer's purchasing journey, through the searches they make on Google to bring them quality content.

There are several types of content that can attract a greater number of customers to your page, for example:

• Lists on some subject;
• Teaching “how to do” something;
• interviews;
• Customer success stories;
• Case studies;
• Awards or objectives achieved by the company.

E-book

Another digital marketing strategy to attract your persona is the creation of e-books, considering that the e-book is more complete material and more focused on the subject your persona is looking for.

However, used correctly, you have a great possibility of getting your customer to enter your funnel. Inbound Marketing.

Podcast

Another technique that has provided a high volume of persona attraction, and which is being widely used, is the Podcast.

Currently, people are losing interest in reading, which is why Podcasts are increasingly popular, considering that you only need to listen, without the need to read or even watch something.

To apply this strategy in your company, a weekly program can be created, always portraying topics relating to your business, and the main questions and interests of your audience.

Video

As mentioned above, we can see that people are currently more interested in study formats that require less effort, such as audio and videos.

Considering that creating videos is another customer attraction strategy, the suggestion is to create a channel on platforms such as YouTube.

But remember: try not to make your videos too long. Therefore, be as brief and objective as possible. I'm sure you'll be able to attract many people to your business!

So, which of the Digital Marketing Strategies did you like the most?

Now that you know some of the digital marketing strategies, you can choose the one that best fits your company and persona.

Remembering that Beatz Digital specializes in these strategies, meaning it is ready to provide all the support your company needs. Access our website and get more information!

Today we stop here. So, if you liked this content, be sure to follow our blog and check out more about digital marketing.