Understand why Beatz has the best results with landing page strategies

You have definitely already entered a capture page. You may not remember the last landing page you accessed, and that means it didn't do a good job.

After all, being memorable is the role of a marketing strategy and this extends to all stages of a project. Therefore, we have separated for you some tips that we apply in our materials, which help us achieve results like the ones you can see on our cases page.

Without further ado, let's get to the point. So, read on and see how Beatz has achieved fantastic results for our clients.

What is a successful capture page?

Before we understand the structure of Beatz capture pages, we need to go further and understand what makes a landing page successful.

As we saw previously, being memorable is a criterion not only for the final objective, but it should also be a characteristic of your entire strategy.

Therefore, understanding your audience is essential at every stage of the process. Only in this way will you understand what will capture your lead's attention and, thus, boost conversions.

This is what characterizes a successful strategy, as well as a successful landing page. Unfortunately, there is no template that we as marketers can follow.

This is because everything may depend on your trajectory and, mainly, on your customer’s purchasing journey. In fact, new journeys are emerging and you need to establish the most appropriate one for your strategy, so how about checking out our new content on the subject? Access our official YouTube channel and see what Beatz experts have to say on the subject!

But, to summarize the conversation, a successful capture page is characterized by its conversion power. So, if you can talk to your audience and convince them that your solution is the best, congratulations, your landing page is a success!

How do we improve results for our clients?

In fact, we cannot say that there is a formula for success for your capture pages, but there are some tips that can improve the results of your campaign and increase your capture page conversions.

Therefore, we have separated some of them to help you with the next landing pages you create. Check out what they are!

Be direct and clear with your objective

A landing page must be direct and clear; Don't give your visitor options other than converting on your form. Therefore, the use of menus or buttons that lead to external pages is prohibited.

Furthermore, as we have seen, it is necessary to get straight to the point. Discard anything that does not add information about your product, as well as avoid going too long on the content.

A common mistake is talking about your product, but not showing it. Therefore, invest in images and videos, as well as a good visual identity that matches your brand.

Use targeted CTAs on your capture page

Drawing attention to your company involves understanding your audience and, therefore, determining the best way to call them to action. In other words, you need to catch his attention and determine the best time and way to make him fulfill the page's objective.

Whether requesting a quote, or downloading rich material, there is a CTA that is right for your company and your lead. So, dedicate time to this important detail.

Talk about your product and show its advantages

What many forget, trying to create the perfect capture page, is showing the advantages of their solution. Returning to the topic of being clear and direct, the capture page has no other purpose than to talk about your product, service or material that you are delivering.

Therefore, take advantage of this space to make your lead understand everything they don't yet know about the item you are offering. When we talk about a background landing page, we assume that the lead already knows about your brand and is knowledgeable about the solutions you sell.

Therefore, invest in details and inform leads about payment conditions. A simple question can help you: “what differentiates my product from the competitor?”. The answers to this question will be the most important topics for your landing page.

Do these landing page strategies really work?

We don't even need to expand on this topic much, after all, the numbers speak for themselves. Taking one of our clients as an example, by combining the tools we apply in the strategy, we created a landing page with high conversion power.

To achieve this, we established a unique methodology that brought together the best emails, directing traffic to the Riccel landing page. In this way, getting this audience to convert, through the strategies we mentioned in this article.

We know this can be difficult, after all, in practice it ends up being more complex than it seems. So, how about a little help with your next capture pages?

Get in touch with our team and check out everything we have prepared for your company!