5 tips for optimizing your search results for e-commerce

Highlighting your brand among search results for e-commerce may not be an easy task. If you follow Beatz's blog, you will have already understood that the high supply on the internet is a determining factor for your campaigns.

This is because differentiating your content depends on knowledge and references for such action. Thus, making it unique among all the information available on the web.

Therefore, this attitude must be implemented both in the creation processes and in your SEO tactics. Likewise, it can be used in different formats, even in techniques to optimize search results for e-commerce.

To help you with this task, I brought Google's main tips to improve your strategies.

Want to understand more about the subject? Follow the text and check it out!

What does Google say about your performance in e-commerce search results?

To make your routine easier, Google has made a video available that talks about best practices for creating your product page. Thus, making your e-commerce stand out among its competitors.

To begin with, we have 4 highlights for your e-commerce search results. Being them:

• Pay attention to the images used on your page;
• Focus on star ratings, they increase trust in your brand;
• Disclose the price of your products;
• Be available to answer your customers' questions.

This way, you will be able to increase your page's performance and attract your audience's attention more easily.

However, there are other tips that can help you with this task. Keep reading and see what they are!

1. Search results title tags for e-commerce

A fundamental point to improve your results is your dedication to creating specific title tags. The platform points out that, if this is not done, Google performs an automatic generation.

The main disadvantage of taking advantage of the automatic title tag is the high chance of duplication of information. This factor can contribute to your page’s low ranking.

Furthermore, special care is needed when talking about product tags. This is because the information can take time to synchronize, so it is important to keep this aspect in mind when creating yours.

Avoid promotions, discounts and offers with short validity. Not a good idea for these cases.

2. Share product information

Making Google's work easier can guarantee you “special treatment”. Therefore, qualify your product through the structured data, is the best way to ensure a good ranking.

Check out the information that cannot be missed:

• Product title;
• Description;
• Images;
• Ratings;
• Price;
• Availability.

3. Promotions, price drops and discounts

Include the property offer in the product's structured data. So the search platform sees your page as something that should be shown first.

This is because the browser understands your ad as something special for those who search for certain terms that lead to your product.

It is important to keep in mind that this action does not guarantee your post as a priority. But, it increases your chances.

4. Create a business profile

One of the main recommendations of the search platform is the creation of a business profile, if your company has a physical presence. This can be done through the Google Business Profile Manager.

This action guarantees a special listing in the SERPs, available only to physical businesses.

5. Include high-quality images

Including high-quality images can optimize the user experience, making your website more relevant in e-commerce search results.

This way, you can increase the chances of visitors purchasing your product, while at the same time investing in ways to climb the SERP positions.

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