How to optimize your company and team using the Y funnel

“How to sell more?” This is a question that most entrepreneurs have constantly asked.

But, knowing how to make more profit and using the correct strategies to make this actually happen is one of the most difficult parts of achieving the objective of increasing results in a company.

Currently, there are several tactics to make an institution's profits grow significantly. One of them is the Y funnel.

With this strategy, you can create a sales machine, understand the processes necessary to win your customer and, as a result, achieve the much-desired increase in profits.

It was with this in mind that we created this content, especially for you who want to boost your business results once and for all and greatly increase your sales.

In this article, you will understand everything about the funnel in y and know all the benefits it can offer for your company.

Learn more about the Y funnel

The Y funnel is a model that has been constantly replacing the traditional sales model, gaining more and more space in the market.

This model can align the marketing and sales, with the aim of leveraging a company’s lead generation and, consequently, its financial results.

Furthermore, it can be used to guarantee the presence of a brand and also the commercial intelligence of your business.

Unlike the simple funnel we are used to, which represents the customer's steps in the purchasing journey, the y-shaped sales funnel involves inbound and outbound marketing strategies.

Inbound and outbound marketing

To better explain the functionality of this funnel, it is necessary to understand inbound and outbound practices.

Inbound

This is a strategy focused on prospecting in the digital world.

It reaches its customers through an indirect way. Therefore, it is considered passive, as potential customers find your business on their own, that is, they are the ones who make the first contact, being attracted through content that they themselves are looking for.

Within your website, it can become a lead, the moment it performs an action, such as: downloading rich material, filling out a form or clicking on a button with a call to action.

From there, he becomes a potential customer who has shown interest in consuming your products or services.

Outbound

Outbound, unlike inbound, is a sales strategy that focuses on approaching the customer. While inbound is considered passive, this strategy is considered active.

It is a model in which your company presents its brand and carries out the approach offering its product or service.

A tactic widely used in outbound marketing is telemarketing. Where the operator calls the customer and makes the proposal.

In outbound techniques, we can also include the use of TV, radio, flyers and other routes that go to the customer, allowing the company to have the first contact.

Why integrate inbound and outbound?

What makes the Y-shaped sales funnel so effective, and differentiates it from the simple funnel model, is the union of inbound and outbound marketing.

At the end of the day, the objective of both strategies is the same: capture leads.

So, what differentiates them is the way in which the action is carried out. And when they are combined, they can add a series of advantages.

With this combination, it is possible to understand even more about the profile of each lead. Therefore, it becomes even easier to establish a strategy to select the best approach that will make the potential customer respond in the best way.

However, the structure of a y-funnel planning requires that all processes are well structured.

Furthermore, this strategy also brings the customer closer to the brand. This makes the loyalty process easier.

Optimize your company and team with the Y funnel

This funnel strategy can offer a huge return for your business. After all, profits end up being more assertive when we apply dedication and time to customers who are really interested in the product.

Furthermore, this method offers a greater capture of qualified leads. This way, at the end of the strategy it is possible to obtain extremely satisfactory results.

The integration of inbound and outbound areas contributes to the creation of more efficient and assertive processes. Together, professionals work simultaneously and with the same objectives.

Therefore, optimizing your team and company to carry out Y-funnel strategies is a great way to significantly increase your results.

Advantages of using the Y-funnel

Now that you know more about the y-funnel, discover all the advantages of applying it to your business.

• Better use of your lead base;
• Process integration and automation;
• Improves communication between teams;
• Allows the change of strategies;
• Optimizes your way of selling;
• Real-time monitoring of key metrics in both strategies;
• Gathering of results, which are presented in concrete form.

And we cannot forget the biggest advantage, which is the significant increase in your company's profits.

See how to implement the Y funnel in your company

Now that you have all the information about the sales funnel in y, you may be wondering how to put this strategy into practice. Calm down, we’ll teach you!

First of all, it is very important to keep in mind that constant monitoring of all your business metrics is necessary.

The objective of this implementation is to integrate two techniques, which will generate a large increase in the flow of leads.

However, to start this strategy, training your teams is another point that deserves a lot of attention. Because, they need to be trained to be able to generate good results.

Now it's up to you, adopt the Y-shaped sales funnel in your company!

This funnel model is the best way to combine inbound and outbound marketing strategies. By adopting it, it is possible to accelerate your results and also facilitate your commercial management.

Even though any change in strategy requires a lot of time and dedication, adhering to this funnel model will bring an excellent increase in future results for your business.

I'm sure that, now that you know more about this strategy, and how it can be applied, your sales will increase significantly.

If you still have any doubts about the matter, talk to our experts. They are highly trained and ready to help you!

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