Retargeting, or retargeting ads, were created in 2010 with the aim of facilitating customer advancement in the sales funnel.
Since then, the Google Ads proposed around ten changes to retargeting strategies. Everything to make the work of professionals like you easier.
But first we have to understand how they work and what the purpose of this type of advertisement is. In addition, we have put together several tips to help you create the best ads for your company.
So, if you want to understand the best strategy for your business. Follow the text and ask all your questions.
Good reading!
As we saw earlier, retargeting ads are marketing tools that have already undergone several changes. Therefore, we will focus on its latest version, thus ensuring a better understanding of how it works.
Have you ever come across, while browsing the internet, an advertisement for a product that you had already researched?
If so, you have already seen a retargeting ad. That's right, the main purpose of this strategy is to take your visitor back to your page.
Thus, increasing the chances of purchases or interactions with your content.
To achieve this, this strategy uses the famous navigation cookies. In this way, gathering data from sites you have already accessed to recommend them in the future.
In a way, understanding how remarketing strategies work, through retargeting ads, is a simple task.
Basically, when a visitor passes through your website, they are automatically marked by a cookie or pixel. Thus, allowing you to target your ads, delivering them wherever your visitor goes on the internet.
Therefore, the installation and application of such strategies are also simple.
Initially, a tag is installed that identifies your visitor's behavior. This makes it easier to segment that person.
Then, tracking of that visitor begins. Thus, enabling you to find it and deliver your retargeting ad.
This is the stage in which the cookie (or pixel) will mark your visitor and accompany them as they browse the web.
Then you can create a campaign that will appear to your visitor. In general, you should add information relevant to this audience, based on the segmentation you have already done previously.
The main advantage of relying on this type of strategy is the audience. That's right, despite having segmentation systems in traditional ads, the chance of unqualified leads clicking on your material is still high.
With retargeting ads, you can only target those who have shown interest in your product/service.
This way, you will be able to:
As you can see, in addition to increasing click-through rates, due to your personalized content, it is possible to create brand recognition strategies.
This is because, by appearing in different environments that your visitor accesses, they will give the feeling that your brand is the most relevant on the market, as it is everywhere.
In fact, the application of retargeting strategies can occur for numerous purposes. But, to guide you through this process, we have separated the main uses of the market.
This way, you don't get lost among so many possibilities. Follow and check it out!
Addresses everyone who accessed your website in a given period. In general, it is the most used, but if you are looking for qualified leads we recommend that you do not use it at the moment.
Therefore, it is better to opt for redirection on specific pages, ensuring the interest of your audience.
It is possible to target your audience through searches made on popular platforms, such as Google. This way, you will be able to tag and track your visitor if they land on your website through a SERP.
Another platform that guarantees retargeting is email. This way, you can track your visitor and deliver targeted ads to the top of their Gmail inbox, for example.
So, did you like the information you found in this article? Follow our blog and have access to countless tips that will make your daily life easier in the world of digital marketing industry!