When we browse a web page, the more eye-catching the resources, the greater the chances of delving deeper into the content. This is why optimizing CTAs becomes so important to guide the customer experience.
With that in mind, I've come up with several tips for you to find the best option for your customers and increase your conversion rates.
No more using “click here” or “find out more”, you need to keep in mind that your visitor accessed your website because they already want to learn more about your product or service.
Do you want to make your CTAs more attractive and targeted to your persona? Follow the text!
I'm sure you'll clear all your doubts and gain more and more leads.
Good reading!
How to go beyond “click here”?
First of all, you need to understand the importance of investing in optimizing your CTAs. After all, thinking about more attractive calls for attention goes beyond understanding your persona. It is also a very important resource for ranking the content you produce.
By the way, did you know that the Google prioritizes more descriptive CTAs?
That's right, you need to make it clear what your intention is with a given link, describing the function of that resource.
To do this, you can either make it more attractive, geared towards your persona's tastes, or describe where it will take your visitor.
This makes it easier for Google to map your website, which places your content in higher positions in the search platform's rankings.
Optimize your CTAs and motivate your visitors to become leads
As we saw previously, establishing a persona is essential to discovering the ideal CTA for your web page.
This is because it is through the tastes, desires and pains of a specific person that you will be able to find the right way to reach them.
But, how can we determine the exact way to get the user to perform the action we want?
Some topics must be taken into account during the process of creating your copy. Among them, I can mention:
- Understand your visitor’s goals and behaviors;
- Establish trust with users;
- Inspire interest through your CTAs;
- Direct your persona to content that is interesting;
- Tell her where you are taking her;
- Among other points.
As we have seen, there are many ways to optimize CTA and understanding this can make your work easier. But there is still a lot of work to be done.
3 tips for optimizing CTA that you need to apply now
You can rest assured that I won't leave you hanging. I also brought some tips for optimizing CTA on your pages from now on. Continue reading and boost your lead generation.
1. Be specific and descriptive
As I had already commented and, in fact, indicated in the title of this article, go beyond the terms “click here” and “find out more”.
You need to keep in mind that your user will want more information to actually click on a button or link.
For example, in an online clothing store, talking about a specific item and adding a “learn more” button below may not be enough. Therefore, tell the user what they will find when they click the button.
Whether it's the price of the product, or a button that directs the customer to the checkout page, make the action that will be taken clear.
And this can be applied to countless situations, such as:
- “Receive your e-book here”;
- “Click here and download your infographic”;
- “Fill out this form”
- Among many other scenarios.
2. Use impactful calling
Use mental triggers to optimize CTA, focus on your persona’s pains and desires and create impactful calls.
To achieve this, using numbers, urgency, exclusivity and other resources can be essential to attract the user’s attention.
Furthermore, it can help your campaign and make your material more attractive.
- “Click and get 10% discount”;
- "Buy now";
- “Request a quote right now”;
- Among others.
3. Use buttons, images and links
Before we continue, it is necessary to emphasize that the Call to Action is not just about buttons. Therefore, explore other resources on your page such as links throughout the copy and images that are attractive to your persona.
Thus, easily directing your visitor to the page you want them to see.
This way, you end up making the layout of CTAs more diverse, a fact that contributes to the readability of your content.
Furthermore, some of the resources, such as images, can make your CTA more attractive and descriptive, increasing the chances of getting more clicks.
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