E-commerce creation: have an online store!

To be successful in creating e-commerce, an online store needs to offer its customers resources that guarantee ease of navigation, 100% secure purchases and a guarantee of returning to the store more frequently.

This data comes from research conducted by Kearney, a global strategic management consulting firm. Therefore, the research shows that the results reflect the impact of Covid-19 on Brazilian consumer behavior and, therefore, affect e-commerce in Brazil.

When considering projections from 2020 to 2024, the study shows that new consumption habits could yield around 69 billion reais in additional sales to the country's e-commerce in relation to results prior to the pandemic.

How does creating e-commerce work?

To be successful, an online store needs to offer its customers resources that guarantee ease of navigation, 100% secure purchases and a guarantee of returning to the store more frequently.

Therefore, registering the domain is essential. The domain name is the name used to locate and identify your company on the Internet, and is the basis of all professional identification.

The most used extension in Brazil is: com.br. Therefore, if you choose this extension, the first step is to access the website www.registro.br and check if the domain you want is available.

Advantages of e-commerce

• You can sell in areas beyond your region;
• Provide 24/7 online store services;
• Study customer purchasing habits;
• Compared to physical stores, the initial investment is lower;
• Convenient for customers to purchase;
• Online marketing helps you attract direct traffic to your store;
• Increases competitiveness, as you can provide services to customers quickly and conveniently;
• The online market is expanding.

Other benefits of creating e-commerce

There is no doubt that, in addition to understanding what e-commerce is, you must also understand what the main advantages of having e-commerce are. See below:

• Economy: Compared to trading from investing entities, this is a lower cost market segment. This way, there is no need to open a physical store, with furniture and in most cases, with a large number of employees;
• Reduce time: e-commerce takes less time to start its operation. In fact, some platforms already deliver the entire structure assembled. With this, you can get up and running quickly.
• Profits: in the context of the economy, more investments in quality can be made to increase sales and increase profitability;
• Diversity: In e-commerce, you can cooperate with customers of different styles. This way, you can sell more products;
• Availability: Finally, a huge benefit is that these items are available for sale 24 hours a day. This way, the consumer can enter your store at the easiest time and calmly analyze various options, thus increasing the chances of the store selling more merchandise.

How to use SEO tools to advertise my online store

Everyone wants to rank well on Google, right? The biggest problem is that Google only has ten positions on the home page and, just like you, everyone wants to be there.

Additionally, search engine optimization (SEO) includes some technologies and strategies.

The main objective of these technologies and strategies is to enhance and improve the website's position on the results page through search engines (such as Google). For example, use effective keywords in your website content. This way, his position will be better.

Therefore, it is important to optimize the positioning of your business. You can gain a greater reputation, attract new customers, and retain the customers you have already acquired. A good position depends on the relevance of the site.

Furthermore, this relevance is defined by the following algorithms:

• Clear URLs;
• Common sense of website creation;
• Use of web standards;
• Keywords in website content;
• Other aspects that help to optimize online stores and rank better in search engines.

So, are you interested in the area of ​​e-commerce creation? Then, contact to Olos technology Beatz and see all the services we can offer!