Discover the lead conversion techniques that your company should start using
There is no other way to say this, but there is no point in planning your steps in an elaborate way if your team does not apply efficient strategies for converting leads. After all, when we present results to superiors, the sales number is the only thing that matters. To do this, we need to find the right people.
An efficient marketing strategy is definitely something you want, right? If the answer is yes, then you need to apply the best techniques in your planning.
With this in mind, we have separated the best and most efficient tools for converting leads for your future planning. Thus, enhancing the chance of finding the right customer for your company.
So, if you still don't know how to increase the number of leads in your contact base, the time has come to learn all the strategies. Continue reading and check it out!
What is lead conversion?
As we know, inbound marketing strategies, in general, work to guide potential customers through a content funnel. In this way, we identify among a certain number of visitors, those who have a greater chance of closing a deal, through more targeted content.
To exemplify:
Imagine that your company sells solutions for water treatment. The content would be directed as follows:
Firstly, they would be materials that could be interesting to anyone, clarifying common doubts and addressing problems and possible solutions to them. water treatment, technically, not so specific to the audience you are targeting. In other words, here you can find everyone who is interested in topics related to water treatment.
Afterwards, we arrive at the lead conversion stage. In other words, we identify among the visitors who are most interested in solving a problem, possibly with solutions that your company provides.
The main difference in this stage is the information we gain from people who convert to the next steps of your content funnel. They are what will allow us to strengthen communication with your leads, making it more targeted.
This is the information we seek, and it will help you win more and more customers. We call it a funnel, because the further between the stages, the smaller the number of people. This is because the objective is to leave only the public with the potential to become a customer.
But, how are these advances made within the sales funnel?
Lead conversion tools
As we have seen, the content we offer at the top of the funnel is, in general, superficial. This is because we keep the materials with the greatest value for converting leads, that is, we ask for something in exchange for content that goes deeper into the topic researched by the lead.
In other words, we use valuable materials to gain information that will help us communicate with leads and transform them into potential customers. We call them rich materials. Check out which ones are the best for making your visitor become a lead.
E-book
E-books are, without a doubt, the most traditional lead conversion methods in content marketing. They consist of complete materials, relating to the topic of interest to the visitor. This is why your audience will give you their contact information. Therefore, they must address the topic in question in depth, using all available resources to make the subject understood.
In general, the content is presented in a more extensive way, and makes use of visual resources such as photographs, icons and other design strategies. Furthermore, it is understood that the interested lead has more time to read, which is why we bet on a different language than what we see in blog texts.
Studies, statistics and research are essential for your lead to understand everything about the topic. Therefore, they not only can, but must be present in your content!
Whitepaper
Just like e-books, White Papers are complete materials on certain topics. Their main difference is the depth and specificity of the content. This is because they are generally aimed at more mature leads.
In other words, it is rich material designed to convert leads that are already more advanced in the subject matter. Just like the e-book, this option brings studies, research and statistics, but it also presents itself as a study. This is because it invests in a more professional way of communicating, using technical terms and advanced information on the subject.
Infographic
The Infographic differentiates itself from other options. This is because it brings the topic of interest to the lead in a simplified and succinct way, making understanding more simplified. To do this, it uses images, icons and short texts. But, do not think that, therefore, the information is not relevant, as it must deliver the purpose of the rich material, that is, value to your lead.
Webinar
The Webinar, or webinar, is similar to seminars or events created so that an expert on the topic in question can answer the public's main doubts. The depth is given according to the profile of your leads. But, in general, they resemble e-book content, only in video.
Furthermore, it is a very interesting way to strengthen communication with your audience, transforming it into content that promotes interaction between specialists (your company) and leads and potential customers.
It is important to highlight that this content can be adapted to other stages of the funnel and is not necessarily exclusive to converting leads. In other words, they can also be tools to increase your visitors and convert leads into sales.
Everything may depend on your company's objectives, as well as the level of interaction and demands of your visitors and leads.
Combined with an efficient paid traffic strategy, it is possible to further increase your lead conversions.
So, did you like the theme of today’s blog?
Here at Beatz, you know you can find everything about the best marketing strategies for your company, in addition to the best techniques for converting leads and sales. Furthermore, every Tuesday (from 18:30 pm) in our official YouTube channel.
There you will find several experts in marketing and entrepreneurship to enhance your strategies and improve your company's marketing management. Run to marathon and turn on notifications so you don't miss the next episodes!