Discover 4 ways to segment your audience for SEO

In fact, getting SEO techniques right and applying them correctly on your website can indicate positive changes in the ranking of Google search pages. However, did you know that there are ways to optimize this resource even further?

That's right! You can segment the audience for SEO. Thus, achieving increasingly better results.

Plus, you'll be able to get more relevant website traffic for your brand and improve your conversions.

Want to know how to do this? Follow this article and check out the 4 tips I’ve put together to help you with this mission.

Good reading!

Why invest in segmenting your audience?

First of all, you need to understand what the benefits are for your strategy and how it can help in your company's daily life.

Firstly, from a technical point of view, you must be able to create a base that favors organic visits to your website, as we have already seen here on the blog!

Furthermore, there are psychological factors that can help you and increase the capture of qualified leads. This is where the tips I brought you today come in!

In fact, SEO is not just about numbers, rankings and rankings. It's also about understanding the people you're dealing with.

After all, when SEO is centered on the right audience, targeted traffic increases, which leads to more conversions.

Check out the tips I brought you to win more and more sales opportunities!

Tips for Segmenting Your Website Audience for SEO

To have good segmentation, you need to follow some techniques to optimize your website's performance. Therefore, you must follow some strategies. Check it out below:

1. Use keywords to collect demographic data

Did you know that Google Trends Does it provide demographic information and even trends for certain keywords over time?

Therefore, this tool can be essential for your strategy. Furthermore, it also helps you define patterns and changes in your audience’s behavior.

This helps you adapt your strategy and invest more assertively in your company’s marketing.

Additionally, Google Trends can target audiences for SEO by discovering information relevant to your brand, such as:

• Location;
• Age;
• Sex;
• Among other data.

Therefore, determining the topics covered in the content you produce becomes much easier, through a broader view of the interests, terms and language used to deal with this audience.

Therefore, it is essential to align these points before making a decision, so that your company has a good strategy and gains much more prominence.

2. Identify who visits your website

This topic is very important for the success of your marketing strategy. Through it, in addition to discovering which tactics worked, you can analyze whether this is the audience you want for your website.

For this, there are platforms that help you in this endeavor. And in this case, it is possible to use Google Analytics, for example.

By analyzing your website's audience, you can find a variety of audience information, including age, gender, location, and interests.

3. Find out what people are asking about your industry

Identifying the questions that people might ask about your brand or the content you are producing can help you!

This is because anticipating long-tail queries is essential to approach your audience at the right time and with the ideal material for the occasion.

As with other topics, here we can also find tools that can help you in this step. Among them, we can mention:

• I also asked;
• AnswerThePublic;
• BuzzSumo;
• Unhurried.

So, creating content around common questions is key to attracting long-tail searches among your audience and increasing your chances of appearing as a direct answer in Google SERPs. This way, you can understand more about the niche and apply the necessary techniques to win these leads.

4. Analyze other brands that operate in your area

Now that you know how to analyze your website to better understand your audience, you may wonder: “what else can I do?”

And I have the answer for you!

First of all, you need to understand what your competitors are doing and also who is visiting their website.

After all, through this step it is possible to obtain even more information about the audience segment you want to reach.

With the use of specific tools, you can further increase the information you will apply to your strategy. Among them, we can mention:

• Quantcast;
• Audiense;
• Among other tools.

Did you like the topic and want more tips to improve your results? Follow our blog and stay up to date with everything on the subject!