How to plan your company's content marketing?

If you are looking for an efficient lead generation strategy, you may have already looked for tips on how to plan your company's content marketing?

That's because this is one of the best organic attraction tactics to invest in today. However, little is said about how, in practice, you can define appropriate planning for your business.

With this in mind, our Inbound Marketing experts have put together some tips that can help you determine the best strategy for your company. Thus, teaching you once and for all how to plan the right content marketing for your business!

Want to know more about the subject? Follow the tips, apply them in your business routine and see the results!

What is content marketing?

Content marketing is a strategy that aims to create relevant and valuable content, based on a target audience. With a focus on brand recognition, through the tactics used in this segment, you can generate more value for your persona.

In this way, giving them a better perception of your brand, boosting sales and generating qualified leads.

To explain better, keep two factors in mind:

Consumption mode:

A long time ago, we left the restriction of television broadcast programming and now we can choose what we want to consume. This power goes beyond choosing the program, and generates more freedom to respond.

Delivery mode:

Although the public can actively choose what they consume, they are now subject to a more pronounced delivery of content, through the segmentation available via the internet. This is the side that favors professionals like you, who can take advantage of the public's consumption preferences, to determine who is most likely to have access to your content.

In other words, the public has more freedom to choose, based on their tastes, what is most valuable and relevant to them. However, as a marketer, you can use information to generate this type of content.

It is also important to make it clear that this type of content is not focused on sales, but rather on delivering to this audience something that is valuable and that establishes a good relationship.

Another essential point is the definition of this “relevant content”. Your planning should not only focus on the usefulness of the information product, but also who and how it is being sent to.

After all, you need to send the right message, to the right person and at the time they need it most. With all of this, you can become memorable to your audience, increasing the chances of sales at the right time.

General steps: how to start thinking about content for your company?

Ok. We already know that content marketing is not just another strategy for your company. In fact, this could be a pivotal investment opportunity.

However, there are crucial points for the development and implementation of this new method. Among them, we can mention:

• Planning;
• Definition of target audience;
• Persona development;
• Content creation;
• Distribution;
• Monitoring results.

By paying attention to these details, you can define those responsible for carrying out the planned actions, the audience and language needed to reach them, the effective creation of content, sending and measuring the return on your investments.

These topics also contribute to a policy of constant improvement that, consequently, helps to review your strategy to adapt the content to the tastes of your audience.

Furthermore, the application of content marketing methods, linked to inbound marketing, makes it possible to reduce the cost of customer acquisition, increase lifetime-value, boost lead generation and, consequently, your company's sales.

How to plan content marketing?

With all this clarified, we know that content marketing can be summarized in three stages, namely: planning, execution and measurement. To get you started on the right foot in implementing this strategy in your company, we have separated some details to compose your ideas. Follow along!

Planning

How to plan content marketing?

Well, in the planning stage, you must keep in mind what your company's objectives are with content marketing. Therefore, it is necessary to know what are the main KPIs to be analyzed.

Furthermore, you need to know, in depth, who your audience is, how to communicate and reach them. Therefore, developing a persona is fundamental to the good results of your company.

If you want to understand even more about persona creation, you will like our content on YouTube, there are countless videos that will help you in the process of implementing the persona. content marketing, check out the details now!

With this, you begin to gain insights into the best content for your audience, moving on to the execution stage of your planning.

Execution

Audience defined, persona created, objectives set and KPIs established. Which path to follow?

Now, you need to understand what the market deficits are, what information is essential for your audience, not only when we refer to your product, but the market as a whole. This way, you start planning to educate the planning in which your company is inserted.

Check out what this process was like for Luiz Montanari, marketing leader at ADDEE, one of our long-time clients.

Optimization

With your content marketing plan in place, you now need to monitor the results, understand the areas for improvement and make the necessary corrections. This is an action that applies to content, both in terms of public feedback and SEO strategies.

Therefore, you need to determine a follow-up frequency. Thus, making decisions for optimization in a timely manner to further improve the results obtained.

Did you like the article? Do you think your company is ready for this new marketing strategy? Talk to our team, this is an excellent way to answer your questions and better understand the advantages of content marketing!

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