How to install Google Analytics: monitor and analyze your company's networks
Knowing how to install Google Analytics is essential for any professional who wants to carry out good digital marketing, as it is a traffic monitoring and analysis tool, installed on websites, applications and web systems. Measuring user experience on online platforms is your goal.
Nowadays, it is the most used means of traffic analysis in the world. Therefore, it helps:
- Marketing professionals;
- Sales and administration making campaign decisions;
- Content creation;
- Sales focus;
- Development of administrative strategies.
This is a simple configuration tool that integrates with Google Ads and Search Console and other marketing tools. Furthermore, it has a free version, which will be of great help in your operation.
Therefore, it can help marketing, sales and administrative professionals in making campaign decisions. In addition, content creation, focus on sales and even creating strategies.
However, you may also discover:
- The most visited pages;
- The number of conversions and sources;
- Which devices;
- Which cities and other relevant data.
Want to learn more about how to install Google Analytics? So, keep reading and learn more about it!
Advantages of the tool
According to Lucinéia Gomes, in the book Curso Essencial de Google, Google Analytics has several advantages, such as:
- Free: in other words, how installing Google Analytics does not generate any extra expenses;
- Complex analysis: the program has all the functions expected by ready-made analysis products;
- Easy to use: Google Analytics is intuitive and easy to understand, and can provide services for laypeople and experienced professionals;
- Scalable for websites of various sizes: it is made on the same server as Google;
- Security: Google Analytics guarantees the protection of a large amount of data generated every day through its security system;
- Control all online advertising campaigns: from emails to keywords;
- Integration with advertising: People with Google Ads can use its interface to access Google Analytics.
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How to install Google Analytics?
To start analyzing and measuring user interactions on your website, you need to follow certain steps. The first being, install the tracking code on all pages on your domain.
But to do the initial Google Analytics setup, we recommend that you use some tutorials or instructions that have more detailed data on how to place the code based on the knowledge level.
However, no matter what your option, you need to have an active GA (Google Analytics) account, configured properties and obtain the tracking code, which we call UA.
The importance of Google Analytics
When it comes to digital marketing, it is crucial to measure the results of advertising campaigns and understand the behavior of users who visit your website.
After all, nowadays, any decision-making and marketing budget definition are linked to the analysis of this data.
Therefore, focusing on user behavior on a website or application allows you to find many web analysis tools that are on the market.
Google Analytics is free, has an intuitive interface and is easy to integrate with other Google products. Furthermore, it has very high data processing capabilities and allows you to extract reports for various purposes.
Therefore, it is a good option for analyzing data and making the right decisions in a business location. There is no denying that Google Analytics can help you a lot.
So, start using it right now! We, from Beatz, we install this tool and analyze the data to guide marketing and sales activities.
So, visit our website and contact with us!
