How to do digital marketing for the industry?

See how to invest in strategies and achieve good results

It is undeniable that, nowadays, We hear a lot about the advantages that digital marketing for industry provides. However, achieving good results in some areas raises doubts for many people.

But thinking that way is a big mistake, because a good strategy is capable of changing the communication and image of a business, whatever your sector. Therefore, today we want to talk about digital marketing for industry and show how it can make a difference for companies in this area.

The chances of digital marketing have reached industrial companies and are increasingly capable of devise effective strategies for this sector. Therefore, the power to plan, promote products and attract more and more customers has become a differentiator for having a greater vision of the area.

According to a recent survey by McKinsey, an American business consultancy company, companies that invest in social networks grow up to 18% in their revenue. 

Therefore, it is important to state that, if an industry's goals involve increasing sales, considering digital marketing is an accurate option for the business. Because, within the current scenario, companies are achieving incredible results and increasing their sales and Return on Investment (ROI) with the help of these means.

Strategy

Without a doubt, one of the main issues in digital marketing for industry is having full knowledge of your products and services. After all, it is from this data that strategies will emerge.

Firstly, among the most important steps is defining the company's objective and its target audience, called persona. However, for this definition, it is necessary to answer some questions such as:

• Who is your potential client and what are their physical and psychological characteristics?
• What activities does he perform, personal and professional?
• What is your level of education and what are your challenges, objectives and obstacles?
• What is your lifestyle?
• What type of information does he consume and what vehicles and media does he access?
• What kind of topics about your industry would they be interested in?

After the customer profile is defined, it is important to decide what will be used in the digital campaigns so that it is interesting content and in relation to the themes of the segment. In the industrial area, it is very important to have an informative and enlightening profile. Therefore, it is essential to focus on exposing the following questions:

• What the company does and what its history is;
• List of products or online store;
• Where and how to buy;
• Resale information;
• Blog with articles related to products;
• Contact and forms.

website optimization

Nowadays, 70,5% of Brazilians have access to the internet at home. Of these, 69% have a cell phone and also access websites and applications in other locations. In fact, this very relevant number shows internet users interested in content and opportunities. But, to identify customers and attract them, just being on the internet is not enough. It's important to be in the right way.

Therefore, one of the means is optimization, carried out using Search Engine Optimization (SEO). This is one of the main actions for the site to gain recognition. Furthermore, it will also be efficient in search resources like Google, for example.

A well-positioned website has greater visibility and can increase the chances of getting leads and converting sales. This can make a difference in the business.

Therefore, it guarantees a greater reach in relation to companies that are not on the first search pages. To achieve this, it is essential to produce relevant content using techniques such as keywords, which must fit the industrial segment and define its objective.

Likewise, content production is also one of the main digital marketing techniques for industry and is used by around 93% of marketing professionals. It aims to attract, delight and convert through segmented content integrated into the media.

However, for create interesting content, it is important to know your target audience, their preferences, doubts and problems. With this, you offer solutions that can be displayed on websites, blogs, infographics and e-books.

Social Media

In addition to having a website, the industry also needs to focus on the main social networks such as Facebook, Instagram and LinkedIn. After all, these channels are perfect for maintaining engagement and promoting a brand through interaction. 

In summary, in digital marketing for industry, it is important to talk about the solutions you can present to your customers.

Therefore, it is important to draw up a strategy that gives the company all the credibility required by such a competitive market. This way, it is possible to stand out from competitors and end up becoming a communication reference and easy access to answer questions. In addition to maintaining a good relationship with those who buy the company's products.

However, to be successful on social media, the industry needs to know the difficulties of its target audience, create a help center for its customers and diversify the ways of disseminating the materials it has developed.

In this way, publications on social networks can be made in advertising formats and rely on demographic, geographic and interest data of the target audience.

This makes it easier to reach a greater number of people who are interested in your business.

However, if you have a well-structured page with interesting data, this first access opens the door for the customer to discover and look for your company whenever they need it.

E-mail Marketing

In fact, email marketing is among the greatest strategies for industries, but it's not enough to just send it randomly. To have the expected effect, it is necessary to analyze and segment the content that will be sent, so as not to run the risk of the user not reading or even opening the information.

Therefore, by sending correct emails, with subjects and strategies aimed at a specific audience, it is possible to establish a relationship of trust and interest between the lead and the company.

Without a doubt, this is one of the best digital marketing tools for the industry.

It allows the company to measure opening, entry and conversion rates in addition to sending news and detailed information about products and topics in its area of ​​activity.

From there, define standards in your campaigns and actions.

Inbound Marketing  

Within digital marketing, there is also Inbound Marketing, which is the set of strategies aimed at voluntarily attract consumers to the company's channels. 

These actions, which are based on attractions and relationships with customers, use a results-oriented method. In addition, they follow the fundamental processes in prospecting customers, through a sales funnel, which consists of these steps:

• Attraction;
• Conversion;
• Relationship;
• Sale;
• Analysis.

Because it has its own areas and pioneering and innovative products, doing digital marketing for industries is not such a simple task, as it requires efficient actions focused on an ideal audience. Therefore, planning is essential by an agency that can translate the company's ideas into achieving results.

Therefore, here at Beatz, we have a team of professionals from various areas of communication and marketing capable of carrying out the entire strategic process that is ideal for your business.

We do everything from videos and photos, to websites, texts for blogs, campaigns, email marketing and social media account management.

Do you want to brand your industry's name in digital media? So talk to someone who understands the subject! Contact us with the Beatz team!