Business Intelligence: keep your company in control
Here at Beatz, we can help your company with digital change and Business Intelligence. Providing structured and organized data for marketing integration.
Want to know more about Business Intelligence? So, follow the text and learn about it!
Business Intelligence: what is it?
Business Intelligence is the process by which companies collect, analyze, share and monitor data to improve their management. Therefore, it is a set of tools that convert data into information and, at some point, they will help with basic decisions and actions.
In short, BI is a way of transforming company numbers that have no conceptual meaning into more serious and accurate views.
Essentially, Business Intelligence is used to change raw data into clear information. This way, you can analyze the sales of a product over a short period of time, as well as compare these numbers to another product and determine which product to invest in.
Benefits of Data Driven
Business intelligence emerges as a solution that can help the use of big data, for example, to measure the process between results and processes. Furthermore, it can help most professionals who have difficulty collecting and understanding data.
Due to the advancement of BI software, the sales channel allows you to track customers in real time. Therefore, you can see the performance of your marketing activities and how to find it in a global view.
This allows you to make assertive decisions and improve your strategy. In this way, BI in digital marketing can help you determine patterns of conduct and who your most profitable customers are. In addition to allocating budgets to achieve a more predictable ROI.
Therefore, BI is a way to reduce the time spent on measurement and analysis so as not to rely solely on semi-annual and annual reports.
These reports are based on continuous analysis of business conditions, comprehensive marketing analyzes and improved customer experience.
Below, you can see the other gains that BI can offer:
- Improved understanding of the business;
- Optimization and operation;
- Assessment of differences in the company;
- Provide better customer service;
- Ensure better performance in dangerous situations;
- Identify flaws.
Here are some tips for integrating Business Intelligence with digital marketing:
Planning is essential for successful Business Intelligence
Any marketing activity will always require planning. Therefore, before starting a strategic marketing plan, data must be extracted about the interests of competitors and customers.
This will allow specific and assertive data to predict scenarios.
Find content intelligently
The combination of BI and marketing is also essential. Because, through deeper research into customer profiles, it is possible to position the correct content for each target in the market in a reliable and strategic way.
Therefore, it is often necessary to collect data about the life cycle of customers with the company. Define the type of communication to be used and whether new products or tool updates can be provided to customers already contained in the database.
Consumer research
According to public aspects, such as:
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- Age group;
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- Interests;
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- Hobbies etc.
It is possible to know which means the public will use to receive and share content. Therefore, it is necessary to create materials designed for the different channels where your brand is present.
Measurement result is an advantage of Business Intelligence
Another benefit that BI gives companies is support for adapting and updating marketing strategies. Furthermore, errors can be seen and corrected.
Optimize organic traffic
Using data to define the strategy. It is crucial to obtain organic traffic through well-done actions and relevant content.
Organic traffic is all visits made spontaneously through digital channels, that is, no advertisements are used. This traffic often comes from search engines like Google and Bing. Therefore, business intelligence can optimize organic traffic.
The analysis and interpretation features of BI are the foundation for growth. Both the retention potential and the expansion of customers in the company's market.
In this way, through business intelligence, it is possible to convert raw data into information. This way, you can better understand the public’s interest.
Contact Us, if you want to use this strategy in your business!
So, follow all these tips to plan and make decisions safely!