Beatz Digital: find out how our journey began
Beatz was born with the merger of two already consolidated companies, Alquati Comunicação Brasileira and Platz Marketing Intelligence. With the aim of adding expertise to offer even better services in: digital marketing, analytical marketing, content marketing and performance marketing. Becoming one of the largest digital marketing consultancies in the state of São Paulo.
So, today, we're going to explain a little more about this merger and the birth of Beatz. Let's go?
The merger of Alquati with Platz
The merger between Alquati and Platz arose from the need to improve and complement the services of the two agencies. The partners of the two companies have known each other for years, having even carried out some jobs for each other. But, at a certain point, the demands on both were increasing and, with a reduced team, they needed more “hands”.
A big challenge was taking care of all the work and clients, with maximum quality. So, with the merger, it was possible to better divide the sectors and the responsibilities of each manager. In this way, they were able to add knowledge in a market that is constantly changing, always with new tools and strategies.
In this way, Beatz now has a well-defined and organized creation and development process. Thus, the team became increasingly closer, the work began to take better shape, bringing positive results for everyone.
Furthermore, today, we have approximately 30 employees on our team, all trained and constantly evolving to provide the best service to customers.
So, now, to better understand the history, let's learn a little about each agency, before the merger.
Platz Marketing Intelligence
Platz was founded in 2009, starting its activities in the city of Indaiatuba-SP and, later, opening a commercial office in the capital. Providing digital marketing consultancy and specializing in Inbound Marketing. Furthermore, the agency has already been awarded in several marketing and advertising categories.
Alquati Brazilian Communication
Alquati has been in the market for over 16 years, providing marketing and advertising services. The agency, due to its excellence in services, received a seal from Google, which classifies it as a partner company, guaranteeing the quality and seriousness of its work.
It is also worth mentioning that it was the first in the region to achieve this certification. In other words, an agency that serves as a reference for many others.
The creators of Beatz
Beatz has 4 partners: Adriano, João, Richard and Luiz. The founders of Platz, Adriano and João, have known each other for years. Both have always been interested in technology and marketing. Just like Richard and Luiz, who are responsible for Alquati's success all these years.
Adriano and John
Adriano had his first contact with this world at a very young age, when he worked in his grandmother's store. In his free time, he learned more about computing and started making his first ads on CorelDraw. In a short time, he was able to develop his activities and worked in a newspaper, an advertising agency and, in one of his jobs, he met João.
In the meantime, he tried life as a football player in Germany, however, without many results. As soon as he returned to Brazil, he wanted to work in an agency focused on digital and with an institutional climate conducive to the growth of professionals. As he didn't find any, he decided to start the story of Platz with his partner.
João first came into contact with programming at the age of 14, when his brother was already programming websites. Thus, they got their first job creating the Rio200 website, a motorsport event that was broadcast on open television. After that, he worked in professional audio for a while and ended up returning to the advertising field.
So, he was an intern and learned a lot about the digital marketing industry and, in a subsequent job, he ended up meeting Adriano.
Richard and Luiz
Richard became interested in advertising under the influence of Luiz, his stepfather, with whom he worked for a few years. With more than 30 years of experience in the advertising market, Luiz has even worked for television, having even been awarded Professionals of the Year by Rede Globo.
Richard began his career in 1998, where he learned how to develop websites through a web design course held at Senac in São Paulo, where he lived at the time. Since then, he became enchanted by this world and began providing services as a developer. Over the years, Richard studied more and more and learned different techniques and technologies, especially about Google. Thus, one complemented the other in all jobs.
As the years went by, Richard studied more and more and learned different things, especially about Google. Thus, one complemented the other in all jobs.
With fate, the paths of the four ended up crossing and starting this new challenge that, currently, is already reaping good results.
So, did you enjoy learning more about the history of Beatz? If you don't know, we tell you more about the topic in detail in one of the episodes of our podcast. A new agency project, where every week, we bring a guest to chat about digital marketing and other related topics.
So, to check out the full content, just click on the link below!
https://www.youtube.com/watch?v=mR8z_QoYnBw
