7 Tips to Increase Organic Traffic with Emails
I imagine you see email marketing as an essential tool for your company, but do you know why it should be applied in your strategies?
Using emails to strengthen relationships with your customers is the best way to directly connect your company to your audience. Furthermore, this tool presents great opportunities for success, considering that around 53% of the world's population uses it in their daily lives.
In fact, the results obtained from investing in direct communication with your client is a fundamental part of the process of nurturing your leads. But, in addition to establishing a relationship with them, did you know that it is possible to increase your organic traffic rates using this tool?
That's right! That's why I've separated the 7 main tips for you to gain more and more visitors to your website, through the use of effective emails. Thus, further increasing your ranking on Google pages.
Want to know more about this? Follow the text and ask all your questions!
The importance of emails in your marketing strategy
According to studies, through the use of efficient emails, it is possible to obtain a return of US$36,00 for every dollar invested. Therefore, optimizing this tool is essential for the success of your business.
As we saw previously, email marketing is a very important method for strengthening communication between your company and your leads. Furthermore, through them, it is possible to direct your reader to what you want them to see.
For marketers, this means one thing: directing the recipient to your website, thus opening up a range of possibilities, whether to obtain more information, present a product or perform some other action.
In other words, increasing organic traffic from your communication channels is the main advantage of investing in emails.
How to increase organic traffic with emails?
You may be asking yourself: “but how is this possible? How can an email affect SEO?”
I have the answer for you!
A key part of search engine optimization is off-page resources, including social media outreach and backlinks.
High-quality organic traffic can positively influence your website's ranking on Google and other search engines.
The best way to make this happen is through quality and efficient emails. But now we come to the most important question of this text:
How to use email marketing to drive organic traffic?
As I said at the beginning, I have separated 7 essential tips to increase the chance of achieving greater success with your emails. The time has come to learn what steps should be followed to achieve this. Continue reading and check out all the details!
1. Target Accurately
Segmenting the recipients of your emails is essential for reduce your website's bounce rate, that is, ensuring that whoever is accessing it interacts with some of its content.
It is important to highlight that, when we talk about “bounce rate”, the most interesting one for the discussion is in relation to your website. This is because accounting for email non-delivery data may become irrelevant in your metrics, considering that your recipient's server may have returned the email.
With this in mind, your emails should go to those who are genuinely interested in your product/service. Thus, ensuring that you have quality access to climb your position on search platforms.
In this way, through visitors staying longer on your website and interacting with the content, Google begins to recognize the authority of your website and increases its ranking.
2. Understand your user intent
Learning what your user's content consumption patterns are is very important for improving your emails. Therefore, it is necessary to analyze the materials made, what generated the most results and what did not offer good metrics.
Therefore, adapting your content for your website users becomes increasingly easier. This way, in addition to segmenting your contact list, you can further target your content.
Do you know the top 3 user intentions? Read on and discover how to define the correct material to increase your organic traffic!
Navigational
It is possible to observe intentions like this when a user is trying to reach a certain website, page or content.
informational
Here, you can find visitors who are looking for something. In general, some information you can offer.
Transactional
In transactional intentions, users are ready to make a purchase or perform another online action.
By understanding which stage your audience is at, it becomes easier to target your email subjects and messages. Thus, increasing the success rate with your marketing strategy to grow your organic traffic.
By offering content that suits your user, you reduce the chance of attracting unqualified visitors to your website.
3. Use Newsletters with exclusive content
Using texts that demonstrate your brand's authority and relevance on a given subject is the best way to direct the recipient to your website.
So show your audience the value of your company and establish a reputation as a thought leader in the field by sending a weekly or monthly email with relevant information.
If you have a company blog, for example, this is a great source you can tap into for content your audience won't find anywhere else.
This way, your user becomes a qualified visitor, staying longer on your website and increasing the chances of Google seeing it as a good resource.
4. Integrate email and social media
By themselves, emails and social media are excellent marketing tools. But, when combined, they can offer even more advantages for increasing your website's organic traffic.
Therefore, mixing interactions between tools is a good strategy for your brand. Therefore, invest in posts that encourage your follower to sign up for your email list. And put sharing buttons on social networks in your emails, for example.
After all, sharing content like this can drive searches and, most importantly, organic traffic to your website.
5. Personalize your email content
As a marketer, you probably already know: that personalized emails have better open and click rates. Therefore, we return to a point already discussed in this article: segmentation.
Choosing the recipients of your email and directing the content to them is essential to attract quality visitors. This is enhanced when you personalize your texts for that specific person.
Therefore, send content using the recipient's name and divide your contact list in order to be more assertive in your sending, creating content that fits into that person's daily life.
6. A/B test SEO keywords
One of the most important features in determining the success of your email is the use of A / B tests, this also applies to your landing pages and other content.
To do this, you need to try different versions of emails using SEO keywords to determine which ones get the best results for your campaign.
So try putting your brand's most popular search terms in your email's subject lines, preview text, and body text.
Another point is that you can apply this feature in reverse, gathering the keywords that worked and generated results in your emails, and including them in the other content you produce.
7. Ask for reviews
It is common knowledge that most consumers analyze reviews made by customers of a company they are researching. Furthermore, this feature provides much more legitimacy to your statements.
With that in mind, simply telling the public that your product/service is the best may not be enough.
So, ask your customers for reviews and enjoy. Therefore, using email for this type of request is ideal.
If you're doing email marketing for a local business, for example, reviews will greatly affect your ranking in local search results.
I hope you enjoy the tips in this article and increase your organic traffic rates through this important tool.
Do you want to stay up to date with everything that happens in the market and see more tips like this? Follow our blog and clear all your doubts.
To the next!