Inbound Marketing in Piracicaba

Continue reading the text, as I will clarify all the information for you!

What is the role of an inbound marketing agency?

This type of agency has expertise in helping companies apply tactics to successfully attract, engage and convert leads by producing relevant, high-quality content. Some of the activities carried out by these agencies include:

• Strategic planning;
• Pain mapping;
• Definition of public-bowel and persona;
• Keyword research;
• IF THE;
• Content creation;
• Data analysis.

The entire inbound marketing process encompasses strategic activities, such as planning and mapping pain points, in addition to defining the target audience and persona. Keyword and SEO research is also carried out to optimize content creation and data analysis. These steps mainly aim to establish a close relationship between the brand and the potential customer, collaborating on the entire purchasing journey until reaching the final objective: the sale.

To achieve this, at Beatz, we use the "Trust Marketing" method, which incorporates the values ​​of Inbound Marketing and requires a high level of originality in content creation. The goal is to strengthen your brand and reach a larger customer base effectively.

Now that you are familiar with the functions of an inbound marketing agency, it is time to understand its objectives.

Check out more information below!

What are the goals of an inbound marketing agency?

As mentioned earlier, the goal of inbound marketing is to secure the entire process of the buying journey - attraction, relationship and conversion. In Trust Marketing, these steps are organized into a sales funnel: awareness, credibility and sale.

Regardless, the goals of an inbound marketing agency can vary depending on the demands of each client. However, there are generally common purposes, such as:

Increase organic traffic

The increase in organic traffic is one of the main goals of inbound marketing, whether on social media or on the company's website. This is achieved through the production of relevant, authentic and high-quality content, with a focus on search engine optimization (SEO). This attracts visitors interested in the brand's products or services and starts a promising relationship, increasing the chances of conversion.

Engage and nurture leads

An inbound marketing agency is dedicated to engaging and nurturing leads using automation techniques, email marketing, and relevant content. In this way, it provides personalized and useful information that keeps leads interested and guides their journey through the sales funnel.

Increase brand visibility

Increasing the brand's online presence and recognition is the agency's goal. To achieve this, several actions will be carried out, such as creating quality content, active participation in social media, search engine optimization, partnerships and collaborations, as well as campaigns.

Increase conversion rates

The goal is to maximize conversion rates at every stage of the sales funnel. This involves testing and refining important elements such as CTAs, landing pages and forms, as well as nurturing leads to generate an increase in the number of active customers.

Evaluate and analyze performance:

An inbound marketing agency conducts periodic assessments to measure the effectiveness of integrated strategies and campaigns. This includes monitoring metrics such as website traffic, conversion rate, social media engagement, and return on investment (ROI) in order to adjust and improve strategies based on the data collected.

You’ve already familiarized yourself with the concepts of inbound marketing and the role of an agency specializing in this sector. Now, let’s explore the methods Beatz applies to achieve these goals. Interested?

Continuing, continue reading below!

How does Beatz achieve good results?

In short, the agency uses its Trust Marketing methodology, which is based on establishing a relationship of trust between brand and client. To ensure the results expected by the client, the agency adopts several procedures, such as:

1. Definition of Goals and Objectives:

At the beginning of the project, we collaborate with the client to determine measurable goals and objectives that can be achieved by implementing the marketing strategies we will develop.

2. Benchmarking

In the second stage, we examine our client’s competitors and the top-performing companies in the market. We conduct thorough research and provide essential data to help make your business stand out from the rest.

3. Target Audience and Persona

As we move forward in this stage, we carry out a market analysis to understand the audience of our communication, both present and future. Based on this, we begin to develop the persona and direct our speech in a precise way and aligned with the recipient.

4. Buying Journey

Our Buying Journey is a complete guide to the path that the prospect will follow from discovery to the moment of purchase.

5. Content Strategy

In the fifth phase, we develop a strategy and select keywords to create unique, creative and excellent content that meets the demands and needs presented in the previous stages.

6. Advertising Strategy

Our advertising strategy is the result of applying all the previous steps, focused on developing and improving campaigns that reach your target audience at the ideal time to do business.

7. Marketing Lab

Finally, with the use of data, we continuously monitor your results to implement improvements and further assist in its growth.

The power of an inbound marketing agency is truly impressive, don’t you agree? If you have any questions or are curious about the methodology we use here at Beatz, don’t hesitate to contact one of our consultants!

If you liked what we offered, we have more exclusive content and tips on our blog. Don't forget to follow us on social media (Instagram, Facebook ou LinkedIn) to stay up to date with the latest news in this sector.

Don't waste any more time. Schedule your meeting free diagnostic and find out how we can scale your sales!