If you don't know or don't fully master your company's communication flow, now is the time to learn and improve your input. Check out below how to have a better flow and increase your sales!
Selling a product or service is not an easy task. And only those who work with brand communication know how hard it can be to engage people through the various contacts that exist in advertising. That is why it is always important to learn and reinforce the techniques regarding the communication flow.
Being a factor that precedes every tactic that reaches people and presents your services and products, studying the flow of communication is essential to sell more.
Want to better understand what a communication flow is and how to use it to your company’s advantage? Keep reading the material we’ve developed below!
In short, the flow of communication is what defines the communicative interaction between a company and its consumers. However, within this interaction, there are different factors such as:
– Campaigns: to attract, engage, sell, etc.;
– Interaction on social media: creating relevant content;
– Support from influencers: who show their products with a more humanized perspective;
– The advertising itself, with creative insights that highlight the brand’s differences, objectives and originality.
In other words, metaphorically speaking, if winning and selling something to someone would be a staircase, the flow of communication would be an elevator!
When it comes to communication in the digital age, it is important to remember that there are always several companies looking to sell at any given time. That is why you need to create communication that attracts attention and gradually increases people’s perception of the need for your service. Otherwise, you will be just another brand coming along just to offer a “miracle solution”.
Having the right timing is essential to explain your services and products, show your differences and convince people that you are a great option in the market. Otherwise, your flow will not be convincing, leaving people dissatisfied and increasing the chances of disinterest.
Those who follow our blog know how each product has a complexity unique, and that makes a huge difference in the decision of how to communicate. Therefore, this factor can provide good support for you to see things from a “more open angle” and invest correctly in brand communication.
For example: a supermarket is the place where you go to stock up on things you need for your home. Therefore, for a supermarket to stand out from the rest, it needs more attractive prices, good quality products and adequate infrastructure. This way, hard-sell communication is more effective. And that's why tabloids, sound trucks and discount posters are great for communication for companies like this.
On the other hand, an insurance company cannot just go around displaying prices and expecting people to want their services. That is where social media posts, institutional advertisements with testimonials and forwarding to WhatsApp for conversations are viable options.
Therefore, if an insurance company communicated in a hard sell way, it would be unlikely that it would:
– It would show in depth the benefits of the service;
– It would provide a security identity for people;
– It would engage people.
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Is there a perfect communication flow model?
If there were a perfect flow model out there, it certainly wouldn't be used by every business in the market. As we've said, all communication varies greatly depending on what's being offered, the segment, and the audience receiving it.
A good piece of advice is to always look at previous attempts and see what mistakes can be avoided in this new attempt.
Are you going to launch a new communications campaign? Take a look at people’s experiences with what you’ve done so far. The more satisfied people are, the more assertive you are being.
Finally, now that you know more about the flow of communication and how this factor influences success, engagement and sales, how about getting in touch and getting support from our team?
Also check out the Beatz Podcast and stay up to date with our topics on social media!