If you've stumbled upon this place by chance, we need to introduce you to Home Angels, which is a home care franchise for the elderly.
This company sought Beatz's work in early 2024 with two purposes: to improve the performance of its ads and to expand the number of franchisees.
In fact, we already have a successful case study article about this partnership here on the website, telling how we significantly increased the performance of ads of franchisees using paid traffic.
But in this scenario, the person who contacted us was Ana Cláudia, responsible for the marketing department at Home Angels, with the expectation of closing new contracts with new franchisees every month.
When Home Angels arrived to join our team of clients in January 2024, the company had a total of 175 franchisees.
However, the biggest challenge that Ana Cláudia faced was that many of the franchises worked with other digital marketing agencies, that is, each unit had a different agency.
In addition to compromising the uniformity of communication, this was not efficient in converting leads into customers for franchisees.
Due to these issues, the Home Angels marketing team still had reservations about hiring the specialized services of another agency.
But Beatz showed that our specialized service is based on results and we managed to close many deals, as you will see below.
One of the biggest challenges of working with large franchises like Home Angels is centralizing communication without losing the personalization that each unit needs.
This is because having uniform communication across all media is essential for the brand strengthening and encourage new investors.
On the other hand, such a large franchisor with units in so many places in Brazil requires specific strategies for each city or region where franchisees operate.
In this scenario, we need to do our best to meet the specific needs of each location where franchisees operate without losing the franchisor's identity.
The great advantage of Beatz over other marketing agencies is that we have vast digital intelligence and a robust team to meet the demands of the franchisor.
And so, we were able to centralize the needs of franchisees in a single dissemination intelligence center.
Therefore, we work on two main fronts to contribute to the growth of Home Angels franchises: paid traffic and inbound marketing.
O inbound marketing It is also known as attraction marketing, because it is a passive way of doing brand recognition work.
In this sense, inbound marketing is based on the idea of feeding potential buyers with relevant content that generates trust in the brand. Thus, some examples of materials used in inbound strategies are:
Paid traffic is a strategy that actively seeks out potential customers, that is, these are the ads we see when searching on Google or scrolling through our social media feeds.
This work is especially effective in reaching customers at the top of the pyramid of interest. In other words, those who already know the brand or who are ready to close a deal and just need a little push to sign the contract.
And remember that the franchises are spread all over Brazil? We maintain the Home Angels identity and launch the ads with key words strategic for each region.
In this way, while inbound nurtured potential customers – who were still thinking about investing in a franchise – with Home Angels content, the paid traffic team converted investors determined to close a deal.
As a result, by the end of 2024 Home Angels will have grown from 175 units to 230 franchisees!
In other words, if the marketing team's expectation was to close a deal every month with at least one new franchise per month, we had months with 2 to 5 new contracts closed.
The satisfaction was so great that today Home Angels maintains its contract with Beatz in the Inbound Pro model, our most complete agency package.
Do you want to be part of our team of successful partners? Here at Beatz we have a lot of study material to apply to your business's marketing strategies.
So, feel free to check out our e-books, articles and social networks. We are on Facebook, Instagram, LinkedIn, YouTube e Spotify.
But if you want to be 100% advised by a team of experts to diagnose the best tactics for your company, talk to our consultants.