The person who came to us with the mission of capturing leads was a CVC master franchisee, with 60 units in his name. These units of the entrepreneur are spread throughout São Paulo and the south of Minas Gerais.
Although they had an agency responsible for marketing their franchises, the team suffered from a slow process that was hurting their sales.
Furthermore, the leads that the ads generated rarely resulted in sales.
In other words, they were very cold leads that didn't even attract the attention of the travel agency's salespeople, as they knew it would be a waste of time to invest efforts in these sales.
Beatz came on board as a strategic partner for this CVC franchisee, who was looking for closer contact with an agency and professionals who knew how to operate with data intelligence.
As you saw, our client was suffering from the lack of agility of his previous agency, which is especially problematic when we talk about tourism and B2C.
After all, as the franchisee explained to us, companies that work with travel offer products whose price is very sensitive to exchange rate variations.
In this scenario, even when the company managed to offer good conditions to customers, due to the slowness of marketing in launching the offer, the dollar fluctuated and CVC was no longer able to offer the good price.
Because of this, the company's ads offered products that were not as appealing to the end consumer, who were willing to close a deal immediately. The result: less qualified leads.
Thanks to our team exclusively dedicated to traffic management, we chose to invest our money in Meta Ads, thus reaching a more mature audience willing to buy, with the aim of reaching prospects who are scrolling through the platform's feed.
From there, we started running some ads with the following strategies:
This working method was so successful that it became standard in our daily work with this franchisee.
As a result of constant testing and alignment with clients, we began to identify keywords and audiences that were more qualified to purchase.
From then on, we started to make increasingly accurate and even cheaper ads, achieving an impressive drop in the cost that the client had with leads.
If previously ads cost an average of R$8,00 per lead, we were able to reach a cost of R$1,80 through audience study and segmentation.
In addition to the impressive numbers that made our campaigns much cheaper, another factor that revealed the quality of our digital strategy was the change in the profile of leads.
This is because, prior to our work with CVC, potential buyers who reached the hands of franchise sellers almost never closed deals.
Because of this, many felt unmotivated and unwilling to respond to the leads generated by previous campaigns.
With the change in segmentation, the sales team members gained new energy at work! As the franchisee jokes, the salespeople started fighting among themselves to decide who would serve the potential customers who arrived.
This happened thanks to the new segmentations, which in addition to being cheaper, attracted buyers who were much more interested and willing to close a travel package with CVC.
So? Do you want a success story for your company? We suggest that you start working with data intelligence and efficient paid traffic management in your ads.
Achieving campaigns that generate cheaper and more effective clicks requires market research, brand building and platform testing.
This requires in-depth knowledge of digital marketing. That’s why we suggest you seek out a specialized consultancy like Beatz!
Here at Beatz, you can count on a team specialized in paid traffic and dedicated to optimizing advertising campaigns on a daily basis.
Furthermore, each traffic manager operates in such a way as to have in-depth knowledge of the businesses they advertise with.
Thanks to this task force, we were able to obtain more advantageous prices for the advertiser and more accurate conversions.
Were you impressed by this success story? Then be sure to check out our other successful works that we share here.
In addition, we have a lot of content for you to learn about the world of digital marketing on our website. blog and on our social networks. We are on Facebook, Instagram, LinkedIn, YouTube e Spotify.