This SEO case is proof that here at Beatz, there is no such thing as “a blacksmith’s house, a wooden spit”. What we do for our clients, we apply to our business too!
And since SEO and paid traffic are two of our specialties and flagships, we needed to do a good job. But if you're still not sure what these terms mean, we'll explain.
SEO, or Search Engine Optimization, is a set of techniques that make Google understand that certain content is relevant. With this, the search engine places the most relevant pages on the first pages and positions of the website.
Being on the first page of Google means being in the spotlight of the sales showcase. This is because the number of people accessing the second page onwards drops dramatically.
The big difficulty is that we were competing for the top spots in searches against other experts who also mastered ranking techniques.
In other words, there were several agencies and marketing professionals who produce relevant and quality content for their own companies.
Additionally, many of these competitors already had established authority in their respective regions or on keywords targeting an audience with high purchase intent.
Given the scenario, we knew we needed to go beyond a traditional SEO strategy. So, to be successful, we aligned technical optimizations, relevant content, and targeted paid traffic campaigns.
By integrating SEO and paid traffic, we created a complementary, cyclical strategy that saw each implementation feed into the other.
In this way, SEO began to attract qualified organic traffic, building authority and reducing costs in the long term.
Meanwhile, paid traffic generated immediate results, acting as an accelerator while SEO gained maturity.
Now the keywords validated in paid campaigns, they generated relevant information for our future content planning, making them even more effective.
This approach allowed us to achieve rapid results without compromising the sustainability of the project.
The keywords we chose were not only challenging, but also extremely specific. So we created pages optimized for terms that matched:
In these pages, we focus on:
We know that speed is one of the crucial factors for SEO, even more so in competitive markets.
This is because it has been more than proven that users do not wait more than 3 to 5 seconds before giving up on accessing a page.
Furthermore, loading speed is also a criterion used by Google to determine which sites will receive better positions. Thus, faster sites achieve better positions.
That's why our technical team worked hard to achieve exceptional scores on Google PageSpeed Insights: 99 on desktop and 95 on mobile.
These improvements not only helped with rankings, but also reduced bounce rate and increased average time spent on site.
While SEO worked in the medium term, we used paid traffic campaigns on Google Ads to accelerate results.
This way, we direct clicks to the same optimized pages, maximizing the impact of bottom-of-funnel searches.
This combination also helped to quickly validate the most effective keywords and CTAs, which were then incorporated into the SEO strategy.
Even in a saturated market, with all the implementations we have made, we have managed to achieve success in several keywords, such as:
These keywords not only generated traffic, but also attracted highly qualified leads. After all, those who search for terms like “inbound marketing Campinas” usually already understand the value of the service and are more prepared to buy.
With this entire integrated strategy, in just 60 days:
So, were you impressed with our fast and effective results in attracting clicks and customers? Then start optimizing your business' digital intelligence with strategic marketing consulting now!
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