Beatz brought together experienced professionals and its own methodology to create personalized digital marketing strategies for Sun Place, a national children's clothing brand, resulting in impressive performance in organic content production actions.
Digital marketing has undoubtedly faced critical challenges. After all, we have never seen such an intensity in content creation by companies from all sectors, on the most varied platforms available. On the one hand, this is positive, because it shows that digital strategies really do bring results. On the other hand, for some, it can be discouraging, because it makes this market so competitive.
However, Beatz is driven by challenges! The more difficult the scenario, the more our eagerness to achieve successful results increases. And this was precisely the case with our work in partnership with Sun Place. This is because the fashion sector, in particular, is one of the largest producers of online content. If there is one thing that fashion brands know how to do, it is marketing.
Therefore, when it comes to clothing, reaching the top of the pages of the world's largest search engine organically can become a real battle. Brands and more brands talking about the same subject, fighting for their coveted space in Google's main results.
Below, you will see how Sun Place performed in this scenario and what resources Beatz mobilized to achieve them. In addition, of course, you will find out how we can contribute to the success of your company.
Sun Place is a Brazilian children's fashion brand focused on jeans, with specialized lines for babies, children and young people. Headquartered in Santa Catarina, the company serves all of Brazil, supplying supplies to more than 900 retailers annually, through wholesale sales. It also has a physical factory store in the city of Rio do Sul - SC, and sells at retail, where it serves the general public.
In approximately two years of partnership with Beatz, the brand has multiplied its online results, positioning itself as a powerful name in the sector when it comes to young fashion and jeans content.
As already mentioned, achieving a prominent place on the internet is not easy, especially today, when it is so easy to create content… Hello artificial intelligence! However, for strategies to have real positive effects, hard work is required. Human work, in fact.
In the case of our project for Sun Place, the starting point was to understand the fashion market and, especially, the denim and children's clothing segment. Along with this, also absorbing the brand's goals and expectations, in order to ensure that everyone was on the same page, working harmoniously.
With this, we identified an interesting particularity of Sun Place: marketing should be worked on targeting both B2B and B2C audiences, that is, our strategies should consider both end consumers and reseller companies. Check out how we act in this regard.
When we took over the project in October 2022, the Sun Place website had only 75 keywords ranking. This is considered a low number. To give you an idea, a single blog article can have more than 100 keywords ranking.
The total number of clicks, in turn, did not exceed the 32-click mark in the period. Just like the total number of impressions, it was around 1.610, with equally low numbers. And, when it comes to average positioning in Google results, the brand was in 14th place.
With these numbers in hand, we began to take action to improve them.
Thus, through a multidisciplinary team dedicated to the continuous analysis and updating of search engines, we create SEO strategies considering:
From there, we create lists of strategic keywords for Sun Place's business and periodically develop relevant content for its audience, positioning the company as a partner that, in addition to delivering quality products, also meets their expectations through information products.
In this way, we gradually build trust between the public and the brand, a strong bond that goes beyond commercial buying and selling relationships. After all, we know how to have a long-lasting relationship that, in fact, guarantees sustainability in business with customers who become true partners.
You already know the strategy, now let's look at the results! At the end of the project, we achieved a 9.976% increase in the number of keywords. Sun Place's website went from 75 to 7.482 keywords. This represents an impressive leap in the brand's relevance and visibility on Google.
In addition, we significantly boosted audience engagement with the brand. This is explained by the number of clicks: from 32, it went up to 3.192. Yes, that represents an increase of 9.968%.
When it comes to impressions, we went from a scenario of 1.610, to reach a total of 386.000. In percentage terms, we have an increase of 23.975%. This data is especially relevant because it shows the number of times the site was displayed in online searches. Imagine your site being seen more than three hundred thousand times!
All of this led to a 50% improvement in Google ranking, rising from 14th to 7th, on average, consolidating the brand as a leader in its segment.
Results beyond numbers!
At Beatz, we understand each business as a complex system and look at our clients in their entirety. This way, we don’t just deliver generic results, but also build the foundation to make our clients’ success a replicable and lasting asset.
You too can experience results like this. Be part of Beatz's team of successful customers!