Real estate marketing strategies, when well planned and carefully executed, bring impeccable results in a short period of time.
Le Soleil, in turn, is living proof that good marketing management has its effect, with 80% of sales in less than 6 months.
As presented, in just 4 months of strategy and frequent monitoring, the construction company overcame challenges imposed by the location and sold well over half of its projects, still in the pre-launch phase.
Want to know how this happened? Then take a look at this exemplary case.
Initially, the founding partner of the construction company KA Empreendimentos contacted Beatz with a challenging goal: to boost sales of the newest real estate development in the region. The goal was to sell at least 50 of the 96 available units by November of the same year.
What the client didn't expect was that our team would exceed expectations, going far beyond what was requested.
We initially draw up a detailed plan, studying the market, the region, the competitors, and identifying the ideal customer. We also analyze the personas, understanding the appropriate strategy for both communication and paid traffic.
All this, of course, based on our method Trust Marketing. The course helped us especially with the planning structure, customizing it according to the client's needs.
Firstly, communication strategy became an essential step for Le Soleil's success. It was strategically divided between pre- and post-launch, considering the persona's profile – their pains and needs, with different focuses in each phase.
Furthermore, it was in the second phase, even before the project was fully built, that sales reached an incredible 80% mark.
Our traffic team paid special and continuous attention throughout the process, carrying out weekly optimizations, with strategic meetings to improve all areas of the project.
We use platforms such as Meta Ads and Google Ads (including Search and PMax formats), always focused on ideal segmentation, to optimize investment and bring more qualified leads.
Keyword research and targeting methods, such as age range, location, and general interests, were also key to finding customers and driving Le Soleil’s sales success.
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