Check out the 5 essential SEO tools for your digital marketing strategies
One of the greatest allies of digital marketing professionals is SEO (Search Engine Optimization). After all, this is a set of practices that can enhance your organic content strategy and, therefore, improve your results without the need for large investments.
To apply it, just dedicate yourself to studying some important topics for the process, and of course, you must have SEO tools to help you.
If you still don't know what the guidelines are for a good strategy for optimizing content for search engines, let's explore these aspects before delving into the central theme of this article. Therefore, in this text you will find everything you need to enhance your organic strategies.
We will draw a path, from point A to point B, we will establish the starting line and your objective, and define the best SEO tool to help you along this path. Without further ado, let's do it!
What are SEO tools?
As we saw previously, SEO is the set of essential practices for optimizing a website's pages for search engines. But why should companies invest in SEO?
When we think about a marketing strategy, we have two paths to follow. The first of them is through paid media, and the second, through content that does not require investment for reach, or any other metric you want to achieve. In other words, organic content depends solely on strategies to make it relevant and optimized for the platform on which it is published.
In this way, we have the SEO (Search Engine Optimization) which, as we saw previously, is characterized by a set of practices that Google, for example, uses to define a positioning for a page in the SERPs. Thus, enhancing the reach and results you can obtain with a blog article, for example.
Like any strategy, we have some tools that can improve the application of SEO in your company's marketing routine. This way, you can have support from content planning to results analysis.
In a way, they are essential for your business to be up to date with news and trends in the sector, ensuring that your strategy is in line with the demands of your target audience. However, one of the main problems when choosing a platform is the offer of solutions that can end up confusing those looking for a platform.
With that in mind, we’ve selected 5 of the main SEO tools to help you with this process. Check it out below!
5 SEO tools to enhance your strategy
As mentioned, SEO tools are essential for structuring a strategy to optimize your pages in search engines. Therefore, we brought some that are applied in Beatz's daily life, and have already helped us achieve surprising results for our clients.
Lets go to what matters!
Google Analytics
Google Analytics gives you a detailed view of your website traffic. It allows you to track visitors, traffic sources, user behavior and conversion rates. This data is essential for understanding the performance of your pages and making assertive decisions.
Google Search Console
Google Search Console helps you monitor your website's performance in Google search results. It provides information about indexing, crawl errors, search terms that drive traffic to your site, and suggestions for technical improvements.
Yoast SEO
Yoast SEO is a popular WordPress plugin that helps with on-page optimization of your website. It provides guidance for improving titles, meta descriptions, URL structure, keyword density, and more, helping to improve your site's visibility in search engines.
Answer The Public
Answer The Public is a keyword research tool that helps you understand what questions and topics are being searched by users. This is valuable for creating relevant content and answering your target audience's questions, increasing the likelihood of ranking in related searches.
SEMrush
SEMrush remains a powerful tool for keyword research, competitor analysis, monitoring position in search results, and more. In this way, it is able to offer valuable insights to optimize your SEO strategy.
How to use these SEO tools?
Ok… now you know which are the best SEO tools to help with your company’s marketing routine. But, how to apply them and extract the best results from them?
The main tip for this objective is to invest in consultancy from an agency specializing in SEO. Beatz, for example, uses all these tools daily and, through them, we are able to deliver the best results for our clients.
But does not stop there! We can help your company with everything related to marketing, from configuring SEO tools to structuring complete content plans.
To achieve this, we apply strategies consolidated in the market and tested since 2004, undergoing constant improvements to adapt to the routine of companies like yours. Want to know more about the subject?
Get in touch right now and check out all the details of the strategy that promises to revolutionize marketing applied to the success of your business. Don't forget to follow us on our social networks. There you can stay up to date with tips and all the latest news from Beatz!
