Google Bard: the new bet for the AI ​​market and SEO changes

We already know that artificial intelligence has dominated and gained space in different segments of the market. But the bigtechs in fact, they stand out when it comes to AI. This time, Google Bard arrives to provide yet another solution and compete for the public's attention.

In the war between ChatGPT, Jasper Chat and YouChat, Google launches its competitor and expects good results with the new venture. But, beyond this competition, we can already foresee changes in the way we use platforms.

That's what you will learn in this article. We break down all the details of this new Google solution and the ways it can impact SEO and marketing strategies as a whole.

Wondering whether your company should invest in artificial intelligence right now? Continue reading and find out everything about the subject!

What is Google Bard?

Google Bard is another Google product in development, to become the flagship of bigtech in the artificial intelligence race. In this way, this mechanism comes as a direct competitor to the success of the Bing search engine, ChatGPT.

Despite the similarities, Google Bard has numerous differences when compared to its “rival”. Among the new possibilities presented by the platform, we can mention:

Update information

While ChatGPT is limited to referencing its content based on information dated 2021, Google Bard is able to make updates in real time, with data available on the internet.

Complexity in interaction

Something that has been extremely tested at ChatGPT is the neutrality of interactions between user and AI. Therefore, this was a differentiator that stood out in his possible successor.

After all, Google Bard can make the interaction process more complex, transforming dialogue into something closer to human reality.

Language used

Practically speaking, both tools perform the same function. However, there are differences in the languages ​​used to reach the final result.

Google Bard uses LAMDA, which in free translation means Language Model for Applications and Dialogues, a factor that provides greater realism to interaction. While ChatGPT makes use of programming based on around 175 billion parameters to communicate.

Release and updates

In February 2023, Google Bard launched in the United States and the United Kingdom. However, it only arrived in Brazil and Europe in July of the same year, with its beta version.

As of September, it began receiving important updates that promise to improve the platform's usability and provide more efficient results.

Now, it is possible to ask questions using images and receive them in response. Furthermore, an update to the language methodology allows users from any country to modify Bard's responses according to their preferences for text size or level of formality.

Additionally, the platform has released collaboration features in content creation, as it allows sharing of Bard conversations using the public link feature.  

Like its competitors, Google's AI also uses user feedback to guide its updates and improvements. However, what sets it apart is that it started using new metrics to understand users' preferences, by selecting one of the three responses available in draft form.

Finally, we have a resource to validate the veracity of the information. Bard has a “Search on Google” button, through which the user can check whether the statement was found in the search engine’s database, in addition to showing links to sources on the subject.

The Artificial Intelligence market

As we saw previously, there are many details that can impact companies' race for the perfect artificial intelligence platform. Now, with the clearer competition between Microsoft (ChatGPT) and Google (Bard), we can analyze which feature will define this victory.

Data. If you work in digital marketing, you know that data is our most important resource. That's why we invest in Landing Pages and complete strategies, so that our lead makes their data available for future contacts.

In this way, we can identify the reason why Google, even starting later, is ahead of Microsoft and its product, ChatGPT. After all, one of the main characteristics of bigtech, is the accumulation of data from its users.

Therefore, even though ChatGPT is consolidated in the AI ​​market, Google Bard has a gold mine that can further enhance and optimize the use of the chatbot created by the company. One of Alphabet's proposals, the company that runs Google and other technology companies, is to use this data to deliver even more accurate results to the user.

In this way, by collecting data (even without knowing how it would be applied) since its inception, Google comes out ahead when it comes to the system's adaptability to user requirements. Furthermore, the platform comes with other proposals that can shine in the eyes of the professionals who will be impacted by them.

What are the insights from Google Bard testing so far?

Despite not yet being as widespread as its opponent, Google Bard already has well-established pros and cons. Agility is the main differentiator, because, unlike ChatGPT, the platform immediately provides blocks of texts with the answers to the proposed question.

Furthermore, it offers 3 answer options so that the user can select the one that best fits their expectations, based on the intention of the question.

A problem that circulates among AI enthusiasts concerns the accuracy of the platforms. After all, despite offering the best possible answer, there are percentages of errors.

At the beginning of its life, the inaccuracy of Bard's response already caused Alphabet a loss. US$100 billion was lost through the drop in market value after a chatbot presentation, which expressed an error in one of the responses.

On the other hand, it seems that the bigtech He recovered his losses and invested in improving the accuracy of his responses. Currently, there are those who say that Bard would be the most reliable in the fight against ChatGPT.

This is because its language model is factual, that is, it is based on data and information available on the internet. Unlike the competitor, whose language model is generative and can create new information.

In a very simplified way, we could say that Google Bard is more accurate, as a solution for quick searches. While ChatCPG is more creative, being a request to create fictitious texts.

But and you? Have you already taken advantage of the google bard?

Do you want to know what’s new on the platform firsthand? So, you need to keep following the our blog to stay up to date with all the details!