Types of ads: learn about the main ones and which ones to use for your business

Every business needs to be noticed in order to make sales. Therefore, expecting your potential customers to simply find your website or point of sale is giving them more opportunities for your competitor to impact them with advertising.

Therefore, knowing how to advertise is essential to gain visibility in front of your buyer and be recognized in the market.

So, in this article, you will learn a little more about the types of ads and how to ensure that this investment brings returns.

What are ads?

Advertising is the act of making any information known to the public. In the context of advertising, advertising is making your audience aware of or making them want your product.

That's why it's not enough to just advertise, your ad needs to be strategic, so that the audience impacted by your advertising actually gets to know your brand, trusts it and wants to buy.

Therefore, to obtain the best results without wasting money, you need to have a deep understanding of your brand's buyer profile and invest in the media they are in, whether through physical or digital media.

What are the differences between digital and offline advertising types?

Offline ads are what we in advertising call traditional media. In other words, the old ways of advertising: in newspapers, magazines, television commercials, on the radio, billboards, etc.

These forms of advertising are generally quite expensive and are known for reaching a very broad but poorly qualified audience. After all, when you advertise a product during Jornal Nacional, for example, you will be exposing your brand to the entire country, meaning you are paying a lot to reach a very non-specific audience.

Online ads are famous for reaching a highly segmented audience that is likely to do business with you. Therefore, they are much cheaper in terms of customer acquisition costs than traditional media.

Types of digital advertising

On the internet, there are “N” possibilities to advertise and make your brand stand out in the consumer’s mind.

Therefore, the ideal is that you do not invest in just one, but rather in several forms of advertising.

This way, your buyer is surrounded by your brand and is increasingly likely to trust your business and buy. That said, some types of sponsored ads are:

Sponsored posts

Nowadays, almost all social networks offer the possibility of sponsoring posts within the platform. As a result, you will often see posts on YouTube offering a product on Facebook or Instagram.

These sponsored posts can have different formats depending on the platform, as there are publications with multiple images, videos, a single image, and so on.

As you saw earlier, the big advantage of this type of ad is that you can “niche” the content to an audience more likely to buy it.

In other words, unlike a billboard that reaches the entire population of a region, a sponsored post ad can only reach women of a certain age group in a region. Much more specific, right?

Sponsored links

These are the first results that appear when you search on Google. So, whenever a user searches for the keywords programmed to refer to your product, your ad will appear on the first page of Google.

Display advertising

Have you ever noticed that when you are browsing a news portal, several ads appear on the side or even in the middle of the text? These are called in-display ads.

Sometimes they appear in GIF format, showing some movement to grab the user's attention. This type of ad needs an eye-catching image and persuasive text to make the news reader click and convert to the advertiser's website.

E-mail marketing

This is one of the most famous features in the Inbound Marketing universe. Thanks to constant communication via email, you can generate relevant and personalized content for your potential customers.

After all, when this potential buyer registers to receive communications from your company, they provide data that can be strategic for offering promotions and discounts.

You can use this type of ad to offer birthday discount coupons to customers, for example.

Remarketing Ads

Do you know when you enter a website and immediately a pop-up appears on the screen or a bar at the bottom of the site asking if you allow the use of cookies?

This tool allows companies to collect your usage and navigation data on the website. This allows them to identify your preferences and provide advertisements compatible with websites you have previously visited.

How to choose ad types?

As previously mentioned, it’s best not to limit yourself to just one platform. Your potential customers are everywhere, and you should reaffirm your brand in this way too.

With enough persistence and investment, your brand has a better chance of arousing curiosity and being sought after by the public.

That's why it's so important to define a budget and have a strategy to distribute your funds so that you can invest in the platforms where your audience is most likely to be impacted.

Identify your audience

Before betting all your chips on an ad that won't convert your investment into sales, study the target audience for your campaign.

So, keep in mind that certain age groups, genders and social classes tend to consume content on different platforms.

For example, Generation Z tends to search directly on TikTok instead of searching on Google. Therefore, if you want to reach this young audience, it is a good strategy to invest in the short video platform.

Therefore, understand who you sell to and adapt your communication to be on the platforms that your audience uses most.

Regardless of the type of ad, track your campaign

Don't forget: more than just advertising, it's essential to reach your sales conversion goals. To do this, you may need to make some adjustments to your campaign and refine your communication so that your ads generate better results.

But remember that to do this, you need to monitor the numbers your ad is generating. Therefore, check the metrics periodically to check the cost per customer acquisition, how many sales conversions you are getting, etc.

And if you need an expert to strategically get your ads in front of your potential buyers, talk to Beatz.

Here, we have a specialized team that is exclusively dedicated to programming and analyzing ads for your business.

Follow our work on social media, where we have creative videos to inspire you and start creating strategic content for your business.

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