Threads, from Instagram: discover the social network that is coming to take Twitter's place

You must be tired of hearing the phrase “social media is constantly changing”. This is an absolute truth among professionals who use platforms, and it has never been proven as much as it is now. It turns out that many are not liking the direction taken by Elon Musk towards Twitter. This fact opened up space for competition between social networks that want to adopt the same format that we see in the little blue bird.

With this, the newest social network is now among us, Threads,. Connected to Instagram, the platform promises to be the new Twitter and has definitely proven capable of taking that place. Today, in this article, we will bring you all the details about its creation, the plans for the platform and the strategies that are already being made based on what we have seen so far.

Check it out!

Two billionaires enter a fighting ring and…

It almost looks like the beginning of a joke, doesn't it? But, this has turned into a billion-dollar reality. With the recent meme involving the invitation to a wrestling match in Las Vegas, from Elon Musk to the CEO of Meta (a company that manages networks like Facebook, Instagram and WhatsApp), Mark Zuckerberg, it is impossible not to make associations.

The answer to this invitation? Well, we can now download it on social media. That's right, now Meta has a new platform to call its own, with the same proposal as Twitter, that is, a conversation-based text application.

Due to its similarity, Threads is being considered as an alternative to the platform that until yesterday dominated this format, but which now finds itself cornered by the giant creator of Facebook. This new feature proved to be more promising than its predecessor, Reels.

This is because the application has scalability to implement new solutions, which can make it stand out from its peers, as well as surprising investments. And we cannot forget its consolidated user base, which arrives from the other platforms of the Meta group.

What actually is Instagram Threads?

As we saw previously, Threads is a platform created by the company Meta, which adds to social networks already consolidated on the internet, such as Facebook and Instagram. Therefore, the main proposal is to stimulate conversation and interaction between users through short texts.

Like its competitor, the social network allows users to write, like and share posts in real time, encouraging mutual engagement. The look and operation are identical to what we already know on the blue bird's social network. The main difference is its connection with the social network for sharing photos and videos, Instagram.

This factor ends up influencing and becoming an attraction for influencers and professionals who use both platforms. But, is Twitter really that bad?

Why should Twitter care about Threads?

One of the strengths of the platform purchased by Elon Musk was its exclusivity. Until this week, it dominated the market and even stood out for being responsible for guiding many conversations. After all, whoever has never checked the trending topics on Twitter to find out the latest news of the day, cast the first stone.

Therefore, within its proposal, there was not much competition for users. In this fight, Zuckerberg strikes the first blow and is already doing great damage, after all, not just any social network can win 10 million users in just 7 hours after launch.

For comparative purposes: the artificial intelligence platform, GPT-chat, which became a craze on social media, took 5 days to reach its first million users.

Can we already think about marketing with Threads?

The most coherent answer to this question, unfortunately, is “no”. Considering the fact that we are dealing with a newborn in the world of social networks, despite the similarities with an existing one, users are still enjoying the “newness”.

Therefore, something easily observable is how much it is being used to remember the golden times of “Raiz Twitter”, with memes that make sense among users and bring that nostalgia. Perhaps, impacting leads in this scenario is not something possible at the moment.

Perhaps, imposing advertisements at this time will cause the opposite result to what is expected for your business. Therefore, the main tip now is to observe how Threads works and understand how it can be applied to your business.

Furthermore, we need to understand whether this hyping is it just momentary or, if the platform really promises to continue with numbers similar to what we are witnessing at its launch.

But, what do you think of the platform? Have you managed to register to discover it with us?

If you want to know more about Threads and learn how to create consolidated strategies for your brand to become a reference among others social media, keep following our blog and, of course, don't forget to follow us so you don't miss the latest from Beatz!