The interactive content trend and how it can optimize your results

If you started 2023 without knowing about digital marketing trends, you could be left behind in the market in no time. After all, new technologies, methods and strategies emerge all the time.

Something that has been gaining traction among professionals in the field is interactive content. This is because this method has been standing out among audiences from different segments and generating surprising results.

Interactivity is the new engagement trigger, making your productions increasingly attractive and bringing your brand closer to potential leads.

To help you understand more about this new trend in the world of digital marketing, we have prepared this complete article, with all the details you need to know!

So, if you're curious and want to discover the topic, keep reading and get all your questions answered!

What is interactive content?

Interactive content is a type of material that allows users to interact with it in some way. In other words, they encourage the participation of your audience. This may include games, quizzes, quizzes, editing tools, simulations, etc.

With this, the objective is to make the user experience more engaging and enriching, allowing them to explore content in a more active and participatory way.

The highlight is the conversion enhancing factor. After all, this can help increase information retention and user satisfaction.

This is not a new tactic, we can already notice its presence since the 90s in television programs that encouraged active consumption, through phone calls, for example.

It turns out that, with the advent of the internet, interactive content found a huge range of possibilities. In this way, further enhancing the results obtained.

Now reflect: With the immense amount of content on the internet, what is the best way to make your material stand out among the competition?

Some professionals have already found the answer to this question, the only thing missing is you. Continue reading and see more details!

Why invest in interactive content?

As we saw previously, the trend of interactive content has grown in recent years, with more and more companies and individuals creating and investing in this “new method” for their websites and social networks. This occurs due to several factors, including:

• Increased use of mobile devices: With more people accessing the internet through smartphones and tablets, there is a need for content that is easy to consume and interact with on small devices.
• Growth of social networks: Social media has become an increasingly important platform for marketing and communications, and interactive content is an effective way to attract and engage followers.
• Changes in the way people consume content: Audiences are increasingly looking for materials that are dynamic and engaging, and interactive content meets this need.
• Improvement in technology: Technology has advanced rapidly, making it easier and more affordable to create this type of material.

As such, interactive content is becoming increasingly common across many types of industries.

Furthermore, this is a trend that is once again expanding beyond the screen, with augmented reality applications and other emerging technologies being used to create even more immersive and engaging experiences.

Where to find interactive content?

Proof that interactive content is dominating the market can be seen in the list of examples we have prepared below. Check out!

Black Mirror: Bandersnatch

This “choose your own adventure” television series, produced by Netflix, allows viewers to make choices that affect the plot and outcome of the episode.

New York Times' Snow Fall

This is an interactive story about a snowslide that has become a landmark in digital journalism and won several awards for its interactive storytelling and use of media. See the material in full!

Google Maps

That's right, the Google Maps It is interactive content. It allows users to explore maps of the world by checking satellite images, travel routes and comments from other users.

Street View

Like Google Maps, Street View allows users to explore panoramic views of streets and locations around the world, allowing them to travel without leaving home.

These are just a few examples, but there are many other forms and formats of interactive content available on the internet and other platforms. In fact, as you can see, interactivity is a technique used in different sectors.

The examples may differ from the reality of your company, but we want you to see how this type of content is present in diverse formats. In content marketing, the most common use is in quizzes and calculators, but they can also be present in e-books, infographics and many other materials.

Why invest in interactive content?

If you're still not convinced that interactive content has become a trend, the advantages it provides will do the trick. After all, there are countless benefits that can be fundamental for your next strategies. Check out!

Greater engagement

This type of strategy allows users to actively participate in the story or message, which increases the level of engagement and makes the experience more engaging.

Customization

The method allows users to make choices and create their own experience, which means they are more likely to engage with content in a more personal and meaningful way.

In-depth learning

This strategy can be a powerful tool for teaching and learning. It allows users to experiment and explore subjects in a practical and interactive way.

Improved memorization

If compared, this type of content is generally more memorable than conventional content. This is because it actively involves users and helps to establish stronger and longer-lasting connections.

Data analysis

It's possible to collect data about users' choices and interactions, which can be helpful in better understanding your target audience and adjusting content accordingly.

traffic increase

Increases sharing and discussion on the topic more frequently than static content, which can increase traffic to the website or platform.

fun and entertainment

Ultimately, it can be a fun and engaging way to pass the time and enjoy important information, especially games, interactive stories, and other entertainment formats.

Staying out of this? Continue following the our blog, access our social networks (Facebook, LinkedIn e Instagram) and share with us what you think about this type of strategy. We are waiting for you!