In the social era, is an institutional website still relevant?
In times of social media empire, one might think that having an institutional website is unnecessary. However, this is a fallacy. Nowadays, having a quality website can be the difference that sets a company apart from its competitors.
In addition to being a showcase for the business, it also plays the role of a company information center, quickly clarifying consumer doubts. Thus, it can be the first point of contact between a brand and a potential customer.
In this article you will understand what an institutional website is about and discover why it is still relevant.
What is an institutional website?
The institutional website is a specific company's own online platform, which brings together the most relevant information for that business. This does not only involve commercial aspects, that is, with the objective of obtaining sales and reaching more customers, as occurs with exclusively e-commerce sites.
In fact, an institutional website is part of the strategies of different instances of the company, such as Branding, marketing, public relations, human resources, among others. This is an aspect that may vary depending on the individual characteristics of each company.
After all, it must have explanatory pages about the products or services provided, as well as others that provide in-depth information about the essence and reason for the company's existence.
It is also common for institutional websites to have specific sections for talent acquisition and accountability to society or public authorities. This last characteristic may be necessary especially for companies whose final activity involves more sensitive topics, such as non-profit organizations.
In general, a more basic institutional website contains the following pages: home, services or products, about the company and contact. However, we know that when researching a certain company, the public wants to find as much information as possible, eliminating their doubts at once.
Therefore, it is interesting to enhance it with other elements, thinking about how to make a good impression on the visitor. Below, you can see some elements that are also recommended to be added to an institutional website, making it more complete.
Cases
The cases page can be a great way to prove to the public the value of your company. This can be interesting both to convert leads into customers and to build a consistent reputation for your brand.
We’re hiring!
In addition to providing a channel for people to register for open positions or the talent pool, it is also interesting to create content that shows your company as a good place to work.
Awards, highlights and certifications
Just like the cases page, the page with awards, certifications and other similar highlights also adds a lot of value to the company, especially considering branding strategies.
The institutional website in the social era
With so much influence that social networks have on society, especially in commercial and marketing aspects, one might think that institutional websites are obsolete. However, this is not true.
Today, more than ever, brands must have a well-structured, reliable, responsive website with relevant content. After all, it is through it that customers will be able to attest to the veracity of publications on social networks, in addition to having access to your company's information in a centralized manner.
Although social networks are a relevant channel for relating to consumers, it is generally through the website that the target audience has their first contact with the company.
This is because Google continues to be the main tool for carrying out research for commercial purposes. In fact, recent research indicates that around 93% of Brazilians search on Google before making a purchase.
Therefore, by carrying out an efficient project for your institutional website – targeting SEO, UX and UI techniques, among others – the chances of your business being presented in Google results become greater than if you had just a profile in the social media.
Another aspect that we must consider is that social media has limited resources. Furthermore, we know that they are constantly changing. The social platform that is fashionable today can become outdated in a short time. Therefore, it is essential to have a website at the same time as having a presence on social media.
What does it take to get a website for your company?
The best way to get a website for your company is to hire a specialized service in development. This is because, even though there is a wide range of tools that can help a lay person build a website, it is trained and experienced professionals who develop it efficiently and responsively.
Furthermore, there are other elements that must be considered when building an institutional website, such as UI Design & UX Design, areas that define how its appearance and usability will be, respectively. Nowadays, these aspects can be decisive when a potential customer must choose between your company or a competitor.
Therefore, count on the Beatz team to develop an institutional website with the quality that your company deserves. We are ready to answer all your questions. Get in touch and talk to our experts.
