What not to do when planning a blog SEO strategy

Getting a page to reach and maintain good positions on Google is, without a doubt, one of the main challenges for marketers. A blog SEO strategy is based on details that can make a big difference to your results. After all, as we have already seen here, for your blog to rank well, it is important to combine good content with a well-defined strategy.

However, it is very common for some people to make mistakes during the creation process. Therefore, I prepared content entirely focused on how you can eliminate these errors and stand out on the first page of the main internet search engines.

So, if you have doubts about the subject, this is the time to clear them all up. Good reading!

How does a blog SEO strategy work?

Before we delve deeper into the subject, we should explore in more detail all aspects of this organic tactic to attract more visitors to your website.

We already know that SEO, an acronym for Search Engine Optimization, is a set of techniques used to help your brand achieve good positioning on Google, as well as in other search engines on the internet. Thus, generating organic traffic for your company. This is a very important technique for content strategy. After all, there are thousands of pages being published every second, every day on the internet, bringing much more competition. That's where SEO comes in to make all the difference.

The techniques within blog SEO strategies are varied and, therefore, can suit several different sectors. User experience, search engine optimization and good writing are some of the main points when thinking about applying this strategy.

Additionally, we may come across topics such as:

• Keywords: the results presented for a given search must be consistent with what you are looking for when searching for a certain key term;
• Content: a page without content or with content that does not satisfy the user is not enough to be ranked, therefore, it suffers penalties;
• Site structure: the website itself must be within the parameters established by search engines, to facilitate the analysis of the bots and user experience;
• Links: anchoring links, both external and internal, helps the previous topic and also the domain authority of your website;
• Velocity: Site speed is an important factor for user experience and also for ranking.

If you still don't know much about SEO, this episode of the Beatz Podcast can help you understand everything about how this strategy works. Check out! 👇

How important is SEO for blogs?

As we saw previously, SEO for blogs involves several factors, including the relevance that a certain content has for the target audience. But, unfortunately, it is not possible to say with certainty what the criteria for evaluating and ranking a page are. Except for one tip that only Beatz can offer you!

Google updates: If you are looking for guidelines to adapt your SEO strategies, you cannot leave Google updates out of your searches. This is because the influence of one of the biggest search engines in the world can be a strong indication of the paths you should take.

It's no secret that many visitors are looking for quick answers and often don't make it to the second page of the search engine.

Therefore, the ideal is for your website to comply with the algorithms so that the opportunities are greater. Therefore, we can say that blog SEO is focused on just one objective: making your content adapt to the classification criteria.

This technique works on different parts of a website. In other words, it is possible to create different strategies so that Google finds the most relevant one, according to the evaluation criteria.

We cannot forget to pay attention to the reputation, authority and popularity of your website. All of this helps search engine algorithms identify your content as relevant.

In the case of popularity, it is measured based on the number of related links pointing to your website, and it is essential that the link comes from trusted sites.

The big concern of SEO in the Brazilian market

According to a survey carried out in 2020, by Rock Content, 55,8% of companies are investing in page optimization. Based on this, we can get an idea of ​​the growth of this number in recent years. Going further, SemRush has already revealed that 1 in every 5 searches carried out on major search engines receive a click on the first page of results (SERPs).

Another big reason for many companies to invest in the use of SEO is the economy. As we mentioned previously, by improving your organic ranking, you reduce spending on paid media, that is, ads. However, it is important to emphasize that the combination of both strategies is essential for achieving good results.

Even with satisfactory and consistent metrics, we need to keep in mind that they will appear over the medium and long term, but not overnight. This is because everything depends on the indexing of search engines, which analyze all new pages that are also being changed.

Benefits of having a good blog

Does your company not focus so much on keeping the blog page active? See some benefits it can bring to your brand. I guarantee it will make you want to publish different content on your website even more!

Digital Authority

Even if your business is well known offline, this may not happen online, especially if you don't define a frequency of posts and quality content.

It's nothing new that the internet audience has become even more demanding and, in many cases, follows brands that demonstrate a real understanding of their segment. This way, when writing for your blog, you convey to the user that you have that understanding and authority.

Greater online visibility

To find out about your service, they need to find you first, right? And this is the best way for new people to find your content spread across the internet and buy from you.

more sales

We cannot deny that the online sales have become something very common in our daily lives, growing on average by 40%, showing that people are spending more and more time on the internet.

In this case, blogs are able to generate more qualified leads and who are interested in specific subjects. With this, you can lead them to learn about your product and generate more sales, as the user will see your expertise in certain content. 

Main blog SEO mistakes and how to eliminate them

Now that we've talked about some important points within blog SEO strategies, let's tell you what are the main mistakes that could be preventing your company from ranking well and attracting more visitors to your website.

Not choosing the ideal keyword that fits your content

Even though it doesn't seem like something that will affect that much, this is one of the most important details for the user to reach your blog and find your material.

To get a good result, look for the best keyword that is ideal for what you are talking about. In this case, the best one is not the one that has the highest volume of searches, but rather the one that is in line with the persona you defined and that suits the purpose that your company has in relation to it.

With that in mind, I’ve put together some tips that can help you with this strategy:

• Make use of long-tail keywords, that is, long tails;
• Search for those that are related to your niche;
• Don't repeat the same key term more than once on your blog.

Avoiding the objective of the search

Your keyword is “Digital marketing” and your text is titled “Digital Marketing Tips for your company”, but in the content you don’t give these tips. Of course, the user will not reach the end of your text if it is not related to its main objective.

In short, there is no point in creating complete content if the real reason that attracted the person to it is not part of it.

Therefore, we must prepare an explanatory text, which goes straight to the point, but which first removes all possible doubts that your person Can have. This is not just important for search engines to deliver your content. But yes, so that it is even more publicized through the networks and becomes something trustworthy.

Not creating memorable and user-friendly URLs

It may seem a little meaningless, but URLs work like the page address. So, it is important that they are not too long and that they make sense with the keyword and the content of the text.

Creating a friendly URL is much easier than it seems, you just need to avoid having too many subdomains or hashtags, in addition to what we mentioned above.

Write the content and don’t change anything over time

Finally, let's talk about updating and optimizing your blog. This strategy is important, as your content is often evergreen. In other words, it won't last forever.

Updated texts offer even more information and become more relevant, always being useful to your visitor.

Likewise, it is important to consider that new developments are constantly emerging in the optimization and readability of texts, which can directly influence their performance in search engines.

Furthermore, it is important that you remove content that is taking your blog down and harming your ranking. Therefore, it is essential that you have a little time set aside to analyze your website's statistics and remove everything that prevents it from becoming a reference for other people.

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