Blog SEO: see how to eliminate errors in this important strategy

Without a doubt, for your blog to rank well, it is important to combine good text with an SEO strategy. 

However, it is very common for some people to make mistakes during the creation process. Therefore, I prepared content entirely focused on how you can eliminate these errors and stand out on the first page of the search engine. 

Are you interested in knowing more? So, read on and clear up all your doubts about this important strategy! 

What is it, and how important is SEO for blogs?

Firstly, we should get into the subject by talking in more detail about this organic tactic to attract more visitors to your website. 

SEO, an acronym for Search Engine Optimization, is a set of techniques used to help your brand achieve good positioning on Google or other search engines on the internet. Thus generating organic traffic for your company. 

In fact, there are thousands of pages being published every second, daily on the internet, promoting much more competition. That's where SEO comes in to make all the difference. 

But after all, how important is it? 

Well, it's no secret that many visitors are looking for quick answers and, in general, don't usually make it to the second search page of the search engine. 

Therefore, the ideal is for your website to comply with the algorithms so that the opportunities are greater. Therefore, we can say that blog SEO is focused on just one objective: making your content adapt to the classification criteria. 

This technique works on different parts of a website, meaning it is possible to create different strategies so that Google finds the most relevant one, according to the evaluation criteria. 

We cannot forget to pay attention to the reputation, authority and popularity of your website. Well, all of this helps search engine algorithms identify your content as something relevant. 

In the case of popularity, it is measured based on the number of related links pointing to your website, and it is essential that the link comes from trusted sites.

The big concern of SEO in the Brazilian market 

According to a survey carried out in 2020 by Rock Content, 55,8% of companies are investing in page optimization. Based on this, we can get an idea of ​​the growth of this number in recent years. 

Another big reason for many companies to invest in the use of SEO is the economy. As we mentioned previously, by improving your organic ranking, you reduce spending on paid media, that is, ads. 

Even with satisfactory and consistent results, we need to keep in mind that they will appear after a medium or long term, not overnight. This is because everything depends on the indexing of search engines, which analyze all new pages that are also being changed.

Benefits of having a good blog

Does your company not focus so much on keeping the blog page active? See some benefits it can bring to your brand. I guarantee it will make you even more eager to publish different content on your website!

Digital Authority 

Even if your business is well known offline, this may not happen online, especially if you don't define a frequency of quality posts and content. 

It's nothing new that the internet audience has become increasingly demanding and, in many cases, follows brands that demonstrate a real understanding of their segment. This way, when writing for your blog, you convey to the user that you have understanding and authority. 

Greater online visibility

To find out about your service, they need to find you first, right? And this is the best way for new people to find your content spread across the internet and buy from you. 

more sales

With the COVID-19 pandemic, online sales became something even more common, having a average growth of 40%. Showing that people are spending more and more time on the internet. 

In this case, blogs are able to generate more qualified leads and who are interested in specific subjects. With this, you can lead them to learn about your product and generate more sales, as the user will see your expertise in certain content.  

Main blog SEO mistakes and how to eliminate them

Now that we've talked about some important points within blog SEO strategies, let's tell you the main mistakes that could be preventing your company from ranking well and attracting more visitors to your website. 

Not choosing the ideal keyword that fits the content 

Even though it doesn't seem like something that will affect that much, this is one of the most important details for the user to reach your blog and find your material. 

To get a good result, look for the best keyword, and that it is ideal for what you are talking about. In this case, the best one is not the one that has the highest volume of searches, but rather the one that is in line with the persona you defined and that suits the purpose that your company has in relation to it.

With that in mind, I’ve put together some tips that can help you with this strategy:

• Make use of long-tail keywords;
• Search for those that are related to your specific niche; 
• Don't repeat the same word more than once in a blog. Therefore, within a text, the keyword must be repeated at least 4 times. So, before applying it, check that there is no other content with it.

Avoiding the objective of the search

Your keyword is “Digital marketing” and your text is titled “Digital Marketing Tips for your company”, but in the content you don’t give these tips? Of course, the user will not reach the end of your text if it is not related to its main objective. 

In short, there is no point in creating complete content if the real reason that attracted the person to it is not part of the writing. 

Therefore, we must prepare an explanatory text, which goes straight to the point, but which, first, clears up all the probable doubts that your person Can have. This is not just important for search engines to deliver your content. But yes, so that it is even more publicized through the networks and becomes something trustworthy. 

Not creating memorable and user-friendly URLs

It may seem a little meaningless, but URLs work like the page address. So, it is important that they are not too long and that they are connected to the keyword and the content of the text. 

Creating a friendly URL is much easier than it seems. You just need to avoid having too many subdomains or hashtags, in addition to what we mentioned above. 

Write the content and don’t change anything over time

Finally, let's talk about updating and optimizing your blog. This strategy is important because, often, your content is “evergreen”, that is, it will not last forever. 

Updated texts offer even more information and become more relevant, always being useful to your visitor. 

Likewise, it is important to consider that new developments are constantly emerging in the optimization and readability of texts, which can directly influence their performance in search engines.

Furthermore, it is important that you remove content that is taking your blog down and harming your ranking. Therefore, it is essential that you have a little extra time to analyze your website's statistics and remove everything that prevents it from becoming a reference for other people.

Did you like this content and want to know more about topics like this? Access our blog and follow us on our social networks. 

To the next!