Align trust and sales with relationship marketing!

What do you think of when we say “relationship marketing”? If your answer mentions strategies that seek greater proximity to consumers, then you’re on the right track. But did you know that establishing a relationship between a brand and a customer is much more difficult than that?

First of all, showing yourself to be a trustworthy brand that cares about people’s well-being is not something that can be achieved overnight. Consequently, competition and the number of other names in the market also make it difficult for your company to stand out.

Do you want to know how to have a healthy relationship with people and make this a factor that improves your sales? Then check out the material below until the end and count on our tips to go further in relationship marketing!

In relationship marketing, the first impression counts!

When it comes to relationships, making a good first impression is always very important. And if you want to impress your future customers, there are a number of precautions that need to be taken as soon as possible, such as:

– Fast service that doesn’t keep people waiting too long;
– A very well organized, fluid and easy to navigate website;
– Content that is as original as possible on social media, combined with a strong visual identity;
– Innovative proposals in the market;
– Know how to explore your differences.

In other words, when a consumer finds your brand, organization and good service will already build the identity of a committed, organized and experienced brand. We even have materials on website optimizations on our blog that will help you have complete guidance to stand out!

Once you’ve made arrangements to make people feel welcome and seek out your brand, we can move on to the next steps.

Don't treat your customer like just a number

After the first impression, people who get in touch need to understand that you really care about each of them. Therefore, it is necessary to think of strategies that go beyond cold and technical service.

A great example that we can see in the market is Nubank, a bank that invests heavily in becoming a more humanized brand in relation to other banks. Their service standard already sends some items along with the card requested by customers. However, the brand has already innovated in actions such as:

– Send handwritten letters;
– Perform high interaction with people on social networks;
– He even sent gifts to the owner of a dog who chewed the card and became an internet meme.

It is considerations like these that, without losing the formality of being a brand, show how that company knows how to be more human and have empathy for those around it.

Promotions are also valid in relationship marketing

Without a doubt, one of the things that most attracts consumers' attention is the existence of promotions. And, since there are a series of promotional strategies aimed precisely at loyalty, you can evaluate which of them are advantageous for your business. Common examples are: accumulating points with purchases, loyalty cards, personalized gifts for those who have been customers for a certain period of time, etc.

A good strategy is to run big promotions at specific times. After all, if your brand becomes known for running “unmissable” promotions, people will consequently follow you on the web. In fact, this greatly helps engagement if, for example, you only advertised these promotions on social media.

Maintain a good relationship to sell well

Now that we've shown you the main steps to making a good first impression, humanizing yourself and engaging promotions, you just need to know how to maintain this relationship with your customers. Believe me, besides the difficulty in winning people over, maintaining this trust is not an easy task.

This is because, if you don’t “rotate” your promotions, your sales actions will become banal in the future. Furthermore, the issue of humanization needs to keep up with current trends and events. Consumer priorities will eventually change, and you can’t get lost in these changes.

A very common mistake that many companies make is doing everything they can to reach a lead and, after winning them over, nothing else happens. From the consumer's perspective, this "abandonment" is reason enough for them to migrate to a brand that interacts, helps and informs them about the latest developments in the segment.

In other words, to avoid losing your customer base, pay full attention to those who already trust your service and your brand's purposes.

So, if you don’t want to get lost in the market options, invest in relationship marketing today! Talk to sales with our team and have the perfect support to build customer loyalty. Also follow our social networks and visit our Beatz Podcast.

Keep an eye on our blog for more stuff like this. See you soon!