Learn how to use retargeting to enhance your industry’s marketing strategies

If you still don't know what retargeting is, you're in the right place!

When we think about digital marketing, we need to keep in mind strategies that can attract customers in all ways.

That's why this strategy is so important, because it is carried out with the aim of increasing the effectiveness of advertisements.

Follow the text and discover everything about this subject!

What is retargeting?

Firstly, know that retargeting, much compared to remarketing, is a digital marketing strategy which aims to reach again those people who have already had some type of interaction with your brand.

That is, they visited your website, viewed a specific product or abandoned a shopping cart.

The idea behind this is to reconnect with these users by displaying relevant ads on other sites they visit, usually through ads or social media.

What is the difference between retargeting and remarketing?

In practice, the terms “retargeting” and “remarketing” are often used together and refer to the same digital marketing strategy.

However, technically, there are some differences between the two terms.

The term retargeting is most often used to refer to the practice of showing personalized ads to users who have visited a specific website but have not taken the desired action, such as making a purchase.

It uses cookies and tracking pixels to track user activity and then display ads relevant to them on other websites they visit.

Remarketing is used to refer to the practice of sending personalized emails to people who showed interest in a product or service, but did not complete the purchase.

This email strategy involves sending targeted messages to these users, encouraging them to return and complete the desired action.

In summary, the difference between retargeting and remarketing is mainly in the communication channels used.

However, it is worth highlighting that the digital marketing industry uses these terms interchangeably and there is no strict distinction between them.

In short, both terms refer to strategies that aim to arouse interest in users who have already shown interest in a brand or product, whether through advertisements or access to personalized emails.

How to work retargeting in a company?

Certainly, for your strategic planning to be successful, you need to understand the steps that take the idea to become practical.

And to achieve a successful plan, you must take some steps into consideration. Are they:

Retargeting Pixel

First of all, to implement this strategy in your company, you need to add a retargeting pixel to your website.

This pixel is a code that records visitors' activities, that is, the pages they viewed or the products they added to the cart.

It allows you to create targeted lists of users to target your ads later.

Audience segmentation

Based on the activities recorded by the pixel, you can segment your audience into specific groups, such as website visitors, cart abandonments, specific product views, among others.

This segmentation allows you to create personalized and relevant ads for each group.

personalized ads

Based on the lists, you can create ads specific, relevant to each user group.

These ads continue to be displayed in different formats, such as banners, pop-ups, on social networks and even emails.

Increased conversions

This strategy is very effective in increasing conversion rates since you are targeting ads to people who have shown interest in your brand.

By showing relevant ads to people who are already familiar with your brand, you have a better chance of encouraging them to make a purchase.

Monitoring and optimization

It is essential to track and analyze campaign results, so monitor metrics, i.e. click-through rates, conversion rates and return on investment.

Based on this data, make adjustments and optimize your campaigns to achieve better results over time.

In short, retargeting is a powerful strategy for keeping your brand present in the minds of users who have already shown interest in your business. It helps increase engagement and conversions, boosting your company's growth in the digital environment.

Beatz can increase your sales!

After we have explained everything to you, know that Beatz evaluates each client's condition to provide an achievable plan.

Do you want to understand what methods we use and how we perform all services?

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But, if you want to acquire more knowledge about Digital Marketing, our blog is the right place.

There are many texts about the world of marketing published to guide you and help you grow digitally.

Our objective as a company is to offer advice so that your business can develop and become a reality in the market.