Don't let leads go cold with Remarketing

Anyone who has ever planned and implemented a digital marketing strategy knows that not all leads end up converting into sales. However, this doesn't mean you should stop there and let the opportunity pass you by. It was by realizing this need that remarketing was born.

Just as it takes a lot of analysis and caution to win over consumers, consequently, seeking to win back customers requires the same care. And, if you haven't used this tactic yet, or have already tried without much success, this material is perfect for you and your company.

Check out more details about remarketing, its main advantages and precautions, including winning back unconverted leads.

Remarketing – Don’t just rely on the 1st attempt

Judging by the name, it's not hard to understand that remarketing means carrying out your sales actions again, on the same people who didn't generate a sale in the previous action. This is because it's normal for a percentage of your lead base not to be interested enough to be engaged by your tactics.

However, you need to be careful when adopting remarketing. This is because, searching again for someone who has shown no interest in your brand and products, shows that you are being too insistent on your part. The ideal is to focus on those people who showed some interest, but who were simply not motivated enough to buy your solutions at that time.

What can discourage a lead conversion?

In certain cases, a lead may become unmotivated because it was not the right time for that person to close a deal with you. Factors that lead to this withdrawal include:

– Financial instability;
– Weak insertion of the brand in people’s “purchase radar”;
– Decision time too fast.

Another very important issue that prevents many people from buying is the right time of year to carry out the sales campaign. For example, if you are an electronics company, your campaign should not take place in October. This is because the following month is Black Friday. Therefore, it is easy for people to think: “I will save now to buy at a discount later”.

In other words, in addition to evaluating the competition, keep an eye on:

– Commemorative dates;
– Time for your campaign to mature;
– Current socioeconomic factors.

How to do accurate remarketing?

Since we are talking about remarketing for leads and consumers in the online environment, we will need to review digital marketing tactics and adapt them in the right way for lukewarm leads.

Using your contact base to create an email flow is a good option. After all, these people already know you and what you have to offer. But this time, you need to focus on the right insight to convince them that this is the perfect time to buy.

Or, if you’re worried about being just another email in their inbox, invest in social media ads. By targeting the right people and using visual/textual appeals that grab their attention, your ads will act as that little push that was needed to convert the lead.

Just don’t forget to use the right mental triggers! Tricks like “there’s still time to get yours…” will work better than “get it”, “take advantage”, “buy now”.

Don't expect overnight purchases

Even though all strategies have been carefully thought out in every detail, this does not mean that people will be 100% engaged in consuming your brand. After all, they had their reasons for not buying in the first place.

In remarketing, the main goal is to show that you are a high-priority solution that should not be ignored. However, insisting too much will not make your audience feel very attractive.

So, spend some time strengthening your relationship with warm leads, carefully highlight your benefits, and do as the saying goes: give it time!

When is the right time to remarket?

To avoid losing unconverted leads, you need to have the right timing when using remarketing. So, don't wait too long to get back in touch with those who have shown interest in your proposals. Otherwise, other brands will have more time to approach, connect with, and convert a sale that should be yours.

Finally, if you don't want to let your lead base go cold any longer, contact and have professional support from Beatz to increase your sales volume! Learn more digital marketing tips at our blog and follow all the agency's news on our social networks!