How much should your company invest in SEO?

If you haven't yet set a budget for your SEO strategies, it's time to think about it.

After all, Search Engine Optimization is an essential tool for leveraging your business in the digital world.

Furthermore, if you already invest in campaigns optimized for online search engines, but don't know how much you are spending, you may be suffering from unnecessary costs.

Therefore, we need to calculate how much your company can invest in SEO. Understanding, in this way, the best way to distribute capital between the necessary actions.

So, if you want to optimize the budget allocated to your marketing campaigns and improve results, follow the text and ask your questions.

Good reading!

How to set a budget to invest in SEO?

In fact, establishing a budget for investments in SEO techniques may not be an easy task. But, it is extremely necessary!

After all, every resource is finite, especially when we talk about investment funds. Furthermore, we need to understand whether the planning is valid for your business.

The rule is clear: we cannot waste financial resources.

However, everything becomes more difficult due to the particularities of each business. Your company needs to find its priorities and, from there, define the best path. Therefore, we can say that this is a difficult process, however, it can be simplified.

SEO expert Bruce Clay claims that The main criterion for setting a budget for your optimization strategies is to analyze the company's revenue.

To achieve this, the founder of Bruce Clay Inc., a global marketing optimization company, says that it is recommended that they be invested between 5% and 10% of total business revenue.

Furthermore, the expert advises that the your company's focus is on the top of the funnel stage. Thus, increasing the possibility of working on converting your visitors.

Another metric established by the specialist is your company's investment in paid traffic. Therefore, based on this value, it is necessary to reflect on the investment of around 25% more in SEO.

The role of competitors in defining investment in SEO

Definitely, analyzing your income and other investments can help you define strategies for investing in SEO. But, you still need to pay attention to some details.

Competitor analysis, for example, can help you define which keywords to invest in. As well, this can influence other stages of your online search engine optimization process.

Appearing on the first pages of a SERP may not be easy, but with study and planning it becomes a possible task. Setting the spending limit on SEO strategies is the same thing.

If you already know which keywords your company wants to appear in and fight for position, half the battle has already been completed. Now, you need to know that your competitors will enter this dispute.

Thereby, you can decide which investment is worth it and which will not provide the expected results. Making setting goals and budgets much easier!

What are the basic tasks of an SEO strategy?

Of course, you should know that there are some points that must be taken into consideration when putting together your strategy. Listing the steps of a good SEO campaign can give you the perspective you need to establish a budget.

For example, if you know that your company urgently needs quality backlinks, there is no reason not to focus your resources on this strategy.

But, after all, what are the points that will provide good results for your business?

Below, we list some items that cannot be missing from your list. Follow along!

website optimization

There is no point in setting exorbitant budgets if optimizing your website is not included in your planning. After all, one of the priorities of search engines today is user experience.

Therefore, making your website more attractive, resulting in longer visitor stays, can generate better results with the ranking of your content.

Contents

A good blog text is not just about the way you communicate with your visitor, you need to pay attention to some essential points.

Before posting content, ask yourself: am I, in some way, helping the user who searched for this keyword?

With this in mind, the chance of delivering quality content is much higher. Thus, satisfying your blog visitor and the search engine itself.

Backlinks

If your website is a reference for the production of other content, thus increasing the number of backlinks, know that Google sees it as relevant to its users.

Thus, delivering your content to more and more people. Furthermore, investing in backlink strategies can guarantee greater domain authority and, therefore, ensure good positions in the SERPs.

Control and planning

Your budget shouldn't just be focused on the content you produce, because without good digital marketing planning your strategy won't go very far.

Therefore, working on market analysis and understanding what may or may not work for your business is a great way to define how much will be spent on your campaign.

Thus establishing ways to maintain spending control and planning the actions that will be taken during the process of implementing a strategy, for example.

What is Google looking for?

Or better yet: what are people searching for on Google?

If you follow our blog, you may already know about an algorithm change. These modifications also indicate a change in user behavior.

Nowadays, people value content that answers all the questions they may have about a certain subject. With this, we can understand that Google shaped its way of delivering content based on the user's desires.

So, this is what you need to understand. When choosing a keyword, for example, what questions your audience may have regarding that topic.

This makes the process of ranking your texts much simpler, a factor that can help reduce unnecessary expenses, for example.

Bonus tip: what not to do when investing in SEO?

When we are investing in something new (even when we have been in the market for a while) we look for the easiest way to do it. This is a common and valid characteristic.

After all, our role is to increase our company’s results.

But often, the easiest way may not be the most efficient and, in many cases, it can harm your business.

Methods that aim to circumvent search engines are not, by far, the best option for your planning.

This is because online research platforms are increasingly intelligent and can recognize such actions. Thus, drastically damaging your website’s ranking.

Therefore, opt for valid options to invest in SEO and move your business away from Black Hats, the name given to harmful methods.

Count on Beatz!

Are you looking for an agency that will help you implement the best SEO techniques in your strategies. Beatz is here and can enhance your planning, reducing expenses and increasing results.

With extensive experience in the market, We have already helped countless companies achieve success with digital marketing. Do you also want to be part of this team too?

Talk to one of our consultants right now and guarantee the results that will make your company take off in the digital world. Come join this beat!

We are waiting for you!