What is the difference between marketing and digital marketing? Understand once and for all!

It is normal to reflect on the difference between marketing and digital marketing with so many terms and techniques in the world of advertising. And if you still have any doubts about these two, this is the time to clarify everything!

Prepare yourself for the material we have prepared, take your notes and never forget the difference between marketing and digital marketing.

To begin with: is there really a difference?

The answer is yes and no!

When we talk about marketing, in general, we are talking about designing strategies to reach consumers, improve communication, encourage the purchase of products/services and increase sales.

The difference only begins in the way in which each person adapts to their environment, achieving their objectives and generating results for companies. Marketing uses more traditional media, such as television and radio, print media and billboards. Digital marketing seeks spaces present on networks and social media to generate and convert leads.

As simple as it may seem, this detail about the difference between marketing and digital marketing generates a series of discrepancies that we will list below.

Generate the first contact

If the first impression is what remains, we know how important it is to create a creative way to have initial contact with the client.

For online marketing, visual appeal is essential, followed by lean, dynamic and informative content. This is because, if the image of the advertisements does not attract attention and the text is not easy to read, the material will be ignored. And it gets even worse when we remember that people already receive high ad exposure on a daily basis.

Traditional marketing can take advantage of some additional options that face-to-face contact can offer. A great example of this is sensory marketing, which explores the body's other senses, in addition to hearing and vision. Some tactics are carried out through aromas in products or at the POS, different textures in samples and materials that reach consumers, etc.

Target audience lifestyle

A very important factor when we focus on the difference between marketing and digital marketing, without a doubt, is the lifestyle of the target audience.

Over time, people who spend most of their day connected value speed, practicality and innovation more. But that doesn't mean that only younger people are in this field. Second data from the IBGE News Agency, 62,1% of elderly people in their 60s represent a portion of connected people in Brazil.

On the other hand, the lifestyle of those who do not have this connection to the internet values ​​other perspectives and different factors that exist in everyday life. You know those people who avoid buying from online stores for fear of fraud, or who only buy clothes and accessories if they can try them on in store? This is a common behavior of an audience accurately reached by traditional marketing.

So, be sure to check and study your public-bowel, check each and every detail that may be important before coming up with ideas for sales actions and choose the right marketing to establish a path to potential customers!

Data generated with each action

One factor that gives digital marketing an advantage is the generation of data and its accuracy, which will help in future actions.

Boosting a post on Facebook or Instagram causes Meta Business to generate an infographic that clearly shows the number of people exposed to your post, how many liked, saved, contacted or visited your profile through that boost.

Even reaching a large number of people, the mass media present in traditional marketing options show more limited information, such as: the audience, which displays how many people were exposed to your contact, but does not identify how many were actually interested in the service or product shown. .

Different cost-benefits

When we evaluate the cost-benefit between marketing and digital marketing, we can imagine two different situations that help to understand the advantages and disadvantages of each of them.

First, let's imagine running an ad following digital marketing tactics. Being an intangible material, which does not consider the cost of any raw materials when made, betting online is cheaper. But it's important to remember that, if your competitor spends a larger amount of money, they will achieve even greater exposure among consumers.

As for traditional marketing, we can evaluate the situation of a billboard. Due to the size and printing on the material that will be used, this is a more expensive medium than the advertisement mentioned above. But, if you choose a well-positioned billboard on an avenue and close a contract that has a good deadline, your material will have great exposure despite that space being yours only for as long as the days in the contract last.

Knowing how much the customer is willing to invest in sales is a very important factor between digital marketing and conventional marketing.

Anyway, these are some clarifications about the difference between marketing and digital marketing. If you liked this subject and want to learn from our content, be sure to visit the our blog. And if you still need help evaluating and deciding whether to invest in marketing or digital marketing, just get in touch and talk to our experts!