Sponsored or organic posts: which one is more worthwhile for your company?

Currently, social networks are one of the most efficient ways to make your company seen and, therefore, grow. However, there are many factors that must be observed in order for your networks to function efficiently. Therefore, having marketing strategies is important and has a greater capacity to bring results to all companies that want to stand out in the market.

Given this, building your brand image is a process that will help promote it and create a positive image in the minds of consumers. In this sense, there are two ways to reach people on social media, called organic and sponsored.

The main difference between sponsored posts and organic ones is that the latter has a free model and sponsored posts can reach exactly the audience your company wants.

Therefore, it is necessary to have defined the objectives of a campaign so that the best practices are applied to your strategy.

To understand the main differences between organic and sponsored publications, continue reading!

Organic post x sponsored post: understand the difference

In fact, there are two ways to reach people on social media. One of them is free and called organic, which consists of posts distributed without paying anything to a percentage of people who follow your business page. This way, the delivery of your content is restricted to people who already follow the page or even those who the algorithm selects.

The second way is sponsored, where you pay for the platform to show a specific advertisement or publication to a greater number of people and even to people who have never interacted with your page. In this way, the reach of these ads is enhanced, through investment. You can even buy extra reach for your content, choosing who will be impacted by it. 

In this way, we organic posts, you do not need to make any investment, which, on the other hand, may not guarantee the expected return, as organic posts depend on engagement to increase the reach of your page and reach to get engagement. In other words, it can be an endless cycle.

On the other hand, in sponsored publications, your posts are visible to a wider audience, being beneficial for new pages, which still have few followers, as well as for those who want to promote their company.

What are the advantages of investing in sponsored posts?

Now that you know the differences between sponsored posts and organic posts, you may have realized that investing in the sponsored model brings greater potential results for the promotion and growth of your company, being a very important feature for those who want to obtain more results in marketing. of your business.

Without a doubt, working with both models is the best option. However, for more accurate results, it might be time to start advertising your posts on social media.

Below, we list some of the main advantages of paying for the dissemination of your content:

greater reach

As previously mentioned, sponsoring your posts allows your content to reach the audience you want, according to your segmentation and reach beyond your followers.

Targeting

A characteristic of the sponsored model is exactly the segmentation capacity. Because, it is possible to determine country, region, city, age, gender, interests, etc., which allows for delimitation according to the target audience of your business.

targeting

Another advantage is the possibility of finding the people most likely to respond to your ad. In other words, those most likely to perform an action, such as watching a video or responding to a survey.

Versatility

A sponsored post can be an image, video, text, news or other content, and can be published in various spaces on Facebook, Instagram and LinkedIn, including the news feed, stories, reels, side tab, messenger and applications.

Therefore, it is important that your marketing actions are planned with a goal in mind, so that you can visualize which strategies to use.

Sponsor or promote?

There are basically two categories within paid publications, which allow you to sponsor a post through “promote” and “create ads”.

The first option is the simplest and most common way to invest in promoting your brand's content. You say how much money you will invest and in which publication, and the social network decides who your content will reach, aiming to get your post to maximum interaction, delivering it to those most likely to like, share and comment on this content.

The second category, “create ad”, is also known as “dark post” (“hidden post”), and takes place on the Facebook Business platform. It consists of a publication in an ad format that will not appear in your timeline. This time, you are the one who will define the profile of the audience to whom your ad will be targeted.

But, how to sponsor posts?

To be successful with this tool, it is important that you know how to make the best use of its features. You must know how to create an ad account, have clear objectives, carry out good segmentation, among other steps that will help your company obtain the desired results.

On our blog, we show you everything you need to know to create ads on Facebook Ads.

So, don't waste time and check it out right now!

I.e…

If your goal is to reach a greater number of people more quickly, sponsored posts are a strategy that can generate good results in promoting your company.

This practice guarantees a better positioning for your brand, generating greater prominence among the target audience and competitors, in addition to providing a closer relationship. This direct contact with users will make them always remember your company.

Keep in mind that sponsoring your publications is a medium-term job, but it guarantees greater earnings and the creation of an effective communication channel.

It is worth remembering that the ad platform is constantly making changes to its algorithm and ad manager. Therefore, it is important that you are always analyzing the behavior of your target audience and being alert to news and updates.

Did you like our tips on sponsored posts and want to learn more about digital marketing features for your business? Keep following us here and don't miss our podcast every Tuesday at 18:30 pm. We'll wait for you there!