Small insights, big ideas: exploring the world of coffee | Beatz Podcast #108

Although he has a degree in engineering, Leonardo Nassif has been working at Café Italle for around 6 years, truly immersing himself in this world of coffee. However, this movement occurred due to an essential characteristic of business leaders: the entrepreneurial profile. After an international experience, which allowed the expansion of knowledge about products, consumer behavior and market trends, Leonardo subsequently identified a gap in the Brazilian market, gaining a notable space in the country's capsule coffee segment. 

According to research, coffee is the second most consumed drink in the world, second only to water. And, for consumption as vast as this, there is no shortage of opportunities to be explored to transform this product, which is so present in people's lives, into a unique chance to grow in the market.

Therefore, it was with this thought that Leonardo Nassif began his projects, planned what should be achieved and, in small steps, improved his sales until he reached what he achieved today.

Play now and learn more about this story of entrepreneurship!

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Data sheet:

Presentation: Adriano Klumpp and João Schmidt

Guest: Leonardo Nassif

Production: João Schmidt

Editing: Luíza Melo

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This program is a Beatz production.