Metaverso + Mkt + Branding with Juliana Antonelli – Podcast #61
Can we still say that the metaverse is taking its first steps?
We always hear this when we talk about the subject, especially when the use of this resource is discussed in medium and small companies.
Taking into account the emergence of the term, back in 1992, in the science fiction book, Snow Crash, by Neal Stephenson, the metaverse is already more advanced than we imagine.
Horizon Worlds, Meta's first metaverse, for example, constantly receives investments and updates. Everything to provide users with a unique experience.
In addition, major brands and celebrities have also embraced this new tool that promises to open up new avenues for marketing. Boca Rosa, Anitta, BLACKPINK, Renner, Nike, Itaú, are all present in this next step in technological evolution.
Thus, with the proximity between the metaverse and reality, and the daily lives of many companies, today, we will talk to Juliana Antonelli, director of Block Marketing Universe, about the union of marketing and branding techniques with the new universe that appears on the horizon of the internet.
You don't want to miss this incredible episode, do you?
How about we debate the subject on our Instagram profile? After watching, go ahead and leave your questions, opinions or suggestions in our latest post in the feed. We really want to know what you think about the subject!
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