Metaverso + Mkt + Branding with Juliana Antonelli – Podcast #61
Can we still say that the metaverse is taking its first steps?
We always hear this when we talk about the subject, especially when the use of this resource is discussed in medium and small companies.
Taking into account the emergence of the term, back in 1992, in the science fiction book, Snow Crash, by Neal Stephenson, the metaverse is already more advanced than we imagine.
Horizon Worlds, Meta's first metaverse, for example, constantly receives investments and updates. Everything to provide users with a unique experience.
Big brands and personalities have also joined this new tool that promises to open new paths for marketing. Boca Rosa, Anitta, BLACKPINK, Renner, Nike, Itaú, everyone is present in this next step of technological evolution.
With the proximity between the metaverse and reality, and the daily lives of many companies, today, we are going to talk to Juliana Antonelli, director of Block Marketing Universe, about the union of marketing and branding techniques with the new universe that appears on the internet horizon.
You don't want to miss this incredible episode, do you?
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