Emotional marketing: Not so Brastemp, launch of Doritos in Brazil and much more with Paulo Sérgio – Miami ad Achool – PODCAST #85
“It’s not like that, Brastemp…”. If you remember this phrase, it certainly fulfilled its role, as it became memorable. One of the most remembered commercials in Brazilian advertising, the launch of a major brand and much more. All this, in the account of this week's new guest!
Paulo Sérgio Quartiermeister, director of Miami Ad School and one of the big names behind the launch of the Doritos brand in Brazil among many other campaigns, arrives at the Beatz Podcast studios. Come check!
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