Marketing in B2B businesses: C behind the B | Letícia Navac – Podcast #93
Although she has a degree in Business Administration, Letícia Navac migrated to
Marketing at the beginning of your career. Specializing in Marketing, Sales and Communication
Business, its entire trajectory is based on German companies – especially in the
B2C – which provided her with rich experiences for her development
professional.
Her extensive experience makes her a true expert in B2B Marketing. In 2021 it was
responsible for creating social networks (including the Tiktok profile) in Brazil, for
brand I worked for at the time.
In this episode she tells us the challenges and achievements that working in such a
complex can provide.
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Data sheet:
Presentation: Adriano Klumpp and João Schmidt
Guest: Letícia Navac
Production: João Schmidt
Editing: Luíza Melo
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This program is a Beatz production.