Marketing, beyond advertising with Bruno Borgonovi – Polaris do Brasil – Podcast #66
Today there is a stereotypical view regarding the different marketing strategies. After all, the public sees the method as offering a solution that the recipient often does not even know the brand about.
In the past, picking up a phone book and offering your idea, product or service to as many people as possible was common. This practice has created a distorted view of what marketing actually is.
This is because the strategies go far beyond offering a product and encompass a series of steps that are highly complex.
It is because of this vision, inherent in the daily lives of many who see marketing as a negative strategy, that we invited Bruno Borgonovi, marketing manager at Polaris do Brasil.
Today, our editorial director, Adriano Klumpp, will lead a more than special conversation about marketing beyond advertising. Keep going and check out this more than special episode!
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