Alexandre Martinez talks about the challenges of the business consultancy market | Beatz Podcast#103
A native of São Paulo, Alexandre Martinez has had a long career working in various companies, from small enterprises to multinationals. Experience that gave him improved knowledge in business and entrepreneurship. From intern to CEO, Martinez sought to understand all areas of a company, in an integrated way. Today, he has transformed what he knows into a business, through consultancy.
Detailing some moments of his professional career, Alexandre shows how an external perspective allowed him, when hired to be CEO of a company, to align the company's objectives with greater assertiveness. Furthermore, he also talks about how ready-made recipes do not exist in marketing and business. Especially when it comes to consultancy, the professional must have the ability to analyze scenarios and develop coherent strategies.
Check out this episode and don't miss this conversation with a true business expert!
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Data sheet:
Presentation: Adriano Klumpp
Guest: Alexandre Martinez
Production: João Schmidt
Editing: Luíza Melo
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This program is a Beatz production.